SAP Marketing Specialist EMEA SMB Month FTC 

United Kingdom, England, London 

492468584

What you'll do

This role will help build automated marketing programs, using a range of MarTech. You will help grow awareness, drive engagement, and generating demand across field and digital programs.

Responsibilities:

• Deliver marketing events through digital platforms.
  • Build engaging event programs using the tech stack including salesforce, Drupal, Marketo and on24.
  • Analyse and optimise event experience, from registration to follow up and against business objectives.
  • Support global and regional teams to deliver events as required.
• Enhance our email marketing program.
  • Work with stakeholders to evolve our automated marketing nurturing program, tailored to the buying experience.
  • Take an iterative approach in the creation, analysis, and optimisation of the email marketing program to exceed performance metrics.
  • Work with other members of the EMEA new business marketing team to deliver integrated experiences through email.
• Manage and augment our gifting and direct mail platform:
  • Create, co-ordinate and optimise gifting campaigns which create moments that matter leading to high engagement.
  • Monitor and analyse campaign performance to create new experiences aligned to wider GTM strategy.
  • Manage budgets and inventory within our gifting platform.

Please, note, this is 6 months paid fixed term contract.

What you bring

You will need to be action orientated, highly proficient in Marketo and other MarTech, a quick learner and have strong collaboration and problem-solving skills.

• High level of experience working with Salesforce, Marketo, Drupal (web CMS), Reachdesk or equivalent platforms.
• Action oriented and a quick learner of systems and processes.
• Ability to analyse data to inform decisions, drive improved performance and report.

• Must be extremely well organised, a natural problem solver and detail-oriented with excellent project management skills.
• Exceptional communicator with strong collaboration skills.
• Ability to work independently, but also as a cross functional team.

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