What you'll do
This role will help build automated marketing programs, using a range of MarTech. You will help grow awareness, drive engagement, and generating demand across field and digital programs.
Responsibilities:
- Deliver marketing events through digital platforms.
- Build engaging event programs using the tech stack including salesforce, Drupal, Marketo and on24.
- Analyse and optimise event experience, from registration to follow up and against business objectives.
- Support global and regional teams to deliver events as required.
- Enhance our email marketing program.
- Work with stakeholders to evolve our automated marketing nurturing program, tailored to the buying experience.
- Take an iterative approach in the creation, analysis, and optimisation of the email marketing program to exceed performance metrics.
- Work with other members of the EMEA new business marketing team to deliver integrated experiences through email.
- Manage and augment our gifting and direct mail platform:
- Create, co-ordinate and optimise gifting campaigns which create moments that matter leading to high engagement.
- Monitor and analyse campaign performance to create new experiences aligned to wider GTM strategy.
- Manage budgets and inventory within our gifting platform.
Please, note, this is 6 months paid fixed term contract.
What you bring
You will need to be action orientated, highly proficient in Marketo and other MarTech, a quick learner and have strong collaboration and problem-solving skills.
- High level of experience working with Salesforce, Marketo, Drupal (web CMS), Reachdesk or equivalent platforms.
- Action oriented and a quick learner of systems and processes.
- Ability to analyse data to inform decisions, drive improved performance and report.
- Must be extremely well organised, a natural problem solver and detail-oriented with excellent project management skills.
- Exceptional communicator with strong collaboration skills.
- Ability to work independently, but also as a cross functional team.
Job Segment:ERP, Cloud, Event Marketing, Drupal, Database, Technology, Marketing