What you'll do...
As a Senior Content Strategist, you will…
- Develop, validate, and optimize strategies for product and lifecycle marketing campaigns.
- Reviewing current content, creating messaging based on audience segmentation, Optimization messaging and tactics for increased impact and engagement, and ensuring that there is unity across channels, campaigns, and teams.
- Create and maintain content playbooks for business objectives and products.
- Assist with content migration when required.
Minimum Quals:
- 4+ years of experience in a strategic role in either agency, lifecycle or product marketing
- 4+ years of experience in Copywriting and copyediting experience
- 3+ years of experience in market research and analysis
- Collaborative, communicative, and personable
- Able to work independently and in a team
Preferred Quals:
- Experience in Marketing Cloud, CMS, Hotspot
- Experience using analytics platforms and reporting to find insights that will inform strategies
- Working knowledge of UX design systems such as wireframes, prototypes, comps, and design specifications
Benefits & Perks:
Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
About Walma
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see
Hoboken, New Jersey US-10279/Hoboken, New Jersey US-10649:The annual salary range for this position is $108,000.00-$216,000.00 San Bruno, California US-08848:The annual salary range for this position is $117,000.00-$234,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include: - Stock
Minimum Qualifications... Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor's degree in media and content creation, design, communications, or related area and 3 years’ experience in content creation, knowledge management, UX content design, or related area. Option 2: 5 years' experience in content creation, knowledge management, UX content design, or related area.
Preferred Qualifications... Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America