Capital One Senior Associate Marketing Automation Specialist Retail Bank 

United States, Delaware, Wilmington 

491634901

The Consumer Bank Marketing Technology group empowers marketers to reach their audiences in more meaningful, efficient and relevant ways than ever, with personalized, intelligent experiences across channels. We blend the art of innovative storytelling with the collective science of technology, data, digital experience, machine learning, measurement, experimentation, automation and marketing workflow management.

Key Responsibilities

• Enable design, configuration, and execution of all multi-channel marketing campaigns including email, display, direct mail, digital, SMS, and social channels in a well-managed way

• Help define platform metrics and analyze system health with a focus on data, daily automations, and customer journey performance

• Work with our engineering partners to enable new integrations and to drive open issues to closure

• Partner with marketing end-users to ensure best practices are understood and leveraged as part of journey design

• Gather requirements by following Scrum methodologies.

Competencies

• Effective communication, facilitation, presentation, and interpersonal skills

• Aptitude to manage projects, expand knowledge and learn new skills and technologies to fully support Marketing team

• Self-motivated, collaborative, responsive, organized, able to work independently.

• Ability to meet deadlines and handle multiple priorities

• Analytical problem solver who can clearly identify, analyze, and resolve issues as they arise

• Is “hands on” in the solution and is comfortable engaging in technical conversations with marketers and engineers

• Someone who loves to come up with new ideas and has a passion for innovation

• Can adapt to an iterative build out mindset where full capabilities of SFMC will be rolled out over time

• Is able to interpret and translate metrics into insightful analysis to drive changes for future campaign design

Basic Qualifications:

• Bachelor’s Degree or military experience

• At least 2 years experience with marketing automation & orchestration tools (Marketo, Eloqua, or Salesforce Marketing Cloud)

Preferred Qualifications:

• At least 3 years of experience with SQL and AmpScript

• Experience with Salesforce Marketing Cloud including Email Studio, Journey Builder, Content Builder, Automation Studio, and Advertising Studio

• Experience working with Agile methodologies and tools.

• Salesforce Marketing Cloud Email Specialist certification

McLean, VA: $94,600 - $107,900 for Sr. Associate, Marketing New York, NY: $103,200 - $117,800 for Sr. Associate, Marketing Richmond, VA: $86,000 - $98,200 for Sr. Associate, Marketing Wilmington, DE: $86,000 - $98,200 for Sr. Associate, MarketingThis role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.