Capital One Senior Manager Retail Marketing Engagement Lead Bank 

United States, Virginia, Arlington 

402331293

Your Role:

A passionate marketer with a track record of delivering breakthrough results who is known for unique ability to develop insight-driven campaigns. The Senior Manager, Cafe Engagement position will be the strategic and executional lead responsible for solving café engagement at scale. You’ll work across Bank digital, social, Brand creative and physical channels to engage new and existing customers, while building and amplifying the unique identity of each café within our network. This role

Responsibilities:

• Own the Retail Marketing Café Engagement Strategy, development, execution and performance of Retail marketing campaigns

• Act as a strong, confident, and visionary team lead, with the capability to translate strategy into action for direct reports

• Lead, develop and build a high performing team

• Develop and implement a scalable engagement strategy that increases awareness and drives consistent traffic to cafés, tailored for both national impact and local resonance.

• Own and optimize “Now Open” campaigns, seasonal promotions, and ongoing consumer engagement initiatives across all relevant marketing channels.

• Lead the planning and execution of always-on content across internal platforms, email, digital channels, and social media to continuously engage customers and reinforce brand storytelling.

• Manage the local marketing ecosystem including café-specific web pages, local listings , and event pages to ensure accuracy, discoverability, and relevance.

• Build and manage an influencer strategy that supports both national campaigns and local market moments

• Oversee organic and reactive social media to amplify reach and engagement.

• Partner closely with creative, digital, and operations to bring campaigns to life

• Oversee ATM campaigns to align with broader brand initiatives and drive in-store engagement.

• Manage stakeholder communications and expectations throughout the campaign lifecycle

• Advance our channel optimizations by improving analytics and testing capabilities, measurement/KPI (Key Performance Indicator)/metrics framework and reporting suites

• Partner with our creative team to optimize creative assets

• Continuously monitor campaign performance and identify/execute opportunities for in-flight enhancements

• Detail-oriented with strong prioritization skills, managing multiple projects, stakeholders, and deadlines while maintaining a high level of excellence and accuracy

• Able to partner effectively with cross-functional teams across a large organization, work autonomously, and navigate ambiguity

• Able to effectively influence both peers and senior leadership

• Superior problem-solving skills combined with team facilitation skills with ability to frame issues effectively for the executive audience

• Strong leadership, team building, interpersonal and above-average communication skills

• Ability to maintain a service-oriented team culture and mindset, that delivers consistent and high quality work

• Ability to identify and translate goals and objectives into strategies, plans and tactics

Basic Qualifications:

• Bachelor’s degree or military experience

• At least 8 years of experience in digital or social marketing

• At least 8 years of experience planning, executing and analyzing marketing programs

• At least 8 years of experience in Business to Consumer (B2C) direct response marketing

• At least 8 years of experience in interpreting marketing program results and identifying cause & effect trends

• At least 4 years of people management experience

Preferred Qualifications:

• Master’s degree

• 10+ years of experience in Direct Marketing and Brand Management in a Business to Consumer (B2C) environment

• 5+ years of experience leading cross functional teams within an organization

McLean, VA: $170,800 - $194,900 for Sr. Manager, Marketing New York, NY: $186,300 - $212,700 for Sr. Manager, Marketing Wilmington, DE: $155,300 - $177,200 for Sr. Manager, MarketingThis role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.