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CheckPoint Program Manager Field Marketing - Temporary Position 
Italy, Lazio, Rome 
488161303

17.12.2024

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Key Responsibilities
  1. Localization and Country Execution
  2. Localizing Campaigns and Messaging : Adjusting global content to reflect Italy’s cultural nuances, language preferences, and market-specific opportunities.
  3. Aligning with Regional Goals : Ensuring that all activities contribute to both the regional Southern Europe strategy and the company's broader objectives.
  4. Campaign Development and Execution
    • Event Management : Organizing and executing local events such as trade shows, customer workshops, and partner events that enhance the company’s market presence.
    • Digital and Traditional Media Campaigns : Managing digital marketing activities (social media, email campaigns, paid advertising, paid media) while integrating traditional marketing where effective
  1. Sales Collaboration : Partnering with local sales teams to ensure marketing efforts align with their lead generation and pipeline targets.
  2. Channel Marketing : Supporting channel partners in co-branded initiatives, ensuring their success drives wider market adoption.
  3. Cross-Functional Collaboration
    • Sales Teams : Working hand-in-hand with local sales leaders to translate marketing-qualified leads (MQLs) into sales-qualified leads (SQLs).
    • Product Marketing : Ensuring that all marketing efforts reflect the company’s product positioning while aligning with local market demands.
    • Global Marketing Teams : Communicating with the broader marketing organization to ensure that Italian campaigns are consistent with global branding but tailored to local market needs.
  1. Performance Metrics and Reporting
  2. Budget Management
  3. Partners and Vendor Management
  • Vendor Relations : When needed, working with local media and event agencies to execute campaigns and events.
  • Channel and Partner Marketing : Building strong relationships with System Integrators in Italy to create joint marketing programs that boost mutual visibility and sales
  1. PR support
    • Supporting EMEA PR Team in the management of Country PR Agency, to boost CP Media presence in the Country
    • Approving localized PR releases
    • Integrate PR in Country initiatives when appropriate
Qualifications
  • Experience in relevant field and channel marketing (at least 5 years) in ICT market (preferred)
  • Proficient in utilizing MarTech tools and analytics for strategic decision-making (CRM Software, Marketing automation, Analytics Tools)
  • Fluent in English - mandatory.
  • Open to country travels for events and partner engagements (up to 40%)

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