Adidas SENIOR MANAGER MEMBERSHIP PROGRAM DEVELOPMENT 

Greece, Attica, Athens 

487804840

Strategy

• Develop and implement new member acquisition strategies
• Create program management principles for driving membership rollouts
• Collaborate with cross-functional teams and external partners to drive membership growth
• Plan and execute the global membership program rollout in Korea

Member Growth

• Develop and implement channel-specific playbooks for membership acquisition
• Identify partnership opportunities outside the existing eco system to drive member growth
• Review existing membership acquisition framework to identify opportunities for improvement
• Lead membership acquisition initiatives in adidas Korea membership playbook

Program Management

• Manage all membership program rollouts in Korea
• Coordinate with the global team for rollout planning and deployment
• Lead development frameworks for membership integration with 3rd parties, supporting both business and technical discussions
• Lead and ensure timely delivery of all membership-related projects in high quality
• Serve as the Subject Matter Expert on membership systems, platforms, rollouts, and capabilities

Systems and Processes

• Establish KPIs with the membership planning and performance, analytics team to ensure proper measurement
• Understand membership program setup, CRM systems and tools, analytics tools, and 3rd party integrations
• Track and adhere to the budget for relevant categories
• Support business cases for membership projects with clear rationale
• Stay updated on industry best practice to enhance member growth efficiency

People Management

• Lead the membership program management function
• Implement best practices within the pillar and share them with the team
• Collaborate with cross-functional stakeholders to drive member growth and program

Knowledge, Skills and Abilities

• Fast learner with a proactive working attitude and a growth mindset
• Excellent project management skills and experience in business development, digital, and technical project delivery
• Ability to handle ambiguity and untangle complex situations into actionable activities
• Solutions-oriented approach and entrepreneurial mindset
• Strong interpersonal skills - communication, influencing, stakeholder management, especially when interacting with different business levels
• Good numerical and analytical skills
• Ability to work in a fast-paced multicultural environment

Qualifications

• Degree in Business Administration, Marketing, Economics, IT or related fields
• 10+ years of progressive experience in Marketing, CRM, Membership, Loyalty Programs, eCommerce, Business Development, or Digital project delivery experience
• Strong business development, partnership, and project management experience
• Experience leading teams with a focus on people development and empowerment
• Understanding of the Korean consumer behaviour and the digital landscape
• Experience managing complex processes, involving multiple teams in different time zones
• Excellent communication and negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels, both in person and remotely
• Exceptional verbal and written communication skills in both Korean and English