Develop and implement new member acquisition strategies
Create program management principles for driving membership rollouts
Collaborate with cross-functional teams and external partners to drive membership growth
Plan and execute the global membership program rollout in Korea
Member Growth
Develop and implement channel-specific playbooks for membership acquisition
Identify partnership opportunities outside the existing eco system to drive member growth
Review existing membership acquisition framework to identify opportunities for improvement
Lead membership acquisition initiatives in adidas Korea membership playbook
Program Management
Manage all membership program rollouts in Korea
Coordinate with the global team for rollout planning and deployment
Lead development frameworks for membership integration with 3rd parties, supporting both business and technical discussions
Lead and ensure timely delivery of all membership-related projects in high quality
Serve as the Subject Matter Expert on membership systems, platforms, rollouts, and capabilities
Systems and Processes
Establish KPIs with the membership planning and performance, analytics team to ensure proper measurement
Understand membership program setup, CRM systems and tools, analytics tools, and 3rd party integrations
Track and adhere to the budget for relevant categories
Support business cases for membership projects with clear rationale
Stay updated on industry best practice to enhance member growth efficiency
People Management
Lead the membership program management function
Implement best practices within the pillar and share them with the team
Collaborate with cross-functional stakeholders to drive member growth and program
Knowledge, Skills and Abilities
Fast learner with a proactive working attitude and a growth mindset
Excellent project management skills and experience in business development, digital, and technical project delivery
Ability to handle ambiguity and untangle complex situations into actionable activities
Solutions-oriented approach and entrepreneurial mindset
Strong interpersonal skills - communication, influencing, stakeholder management, especially when interacting with different business levels
Good numerical and analytical skills
Ability to work in a fast-paced multicultural environment
Qualifications
Degree in Business Administration, Marketing, Economics, IT or related fields
10+ years of progressive experience in Marketing, CRM, Membership, Loyalty Programs, eCommerce, Business Development, or Digital project delivery experience
Strong business development, partnership, and project management experience
Experience leading teams with a focus on people development and empowerment
Understanding of the Korean consumer behaviour and the digital landscape
Experience managing complex processes, involving multiple teams in different time zones
Excellent communication and negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels, both in person and remotely
Exceptional verbal and written communication skills in both Korean and English