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Adidas SENIOR MANAGER MEMBERSHIP PROGRAM DEVELOPMENT 
Greece, Attica, Athens 
487804840

02.09.2024

Strategy

  • Develop and implement new member acquisition strategies
  • Create program management principles for driving membership rollouts
  • Collaborate with cross-functional teams and external partners to drive membership growth
  • Plan and execute the global membership program rollout in Korea

Member Growth

  • Develop and implement channel-specific playbooks for membership acquisition
  • Identify partnership opportunities outside the existing eco system to drive member growth
  • Review existing membership acquisition framework to identify opportunities for improvement
  • Lead membership acquisition initiatives in adidas Korea membership playbook

Program Management

  • Manage all membership program rollouts in Korea
  • Coordinate with the global team for rollout planning and deployment
  • Lead development frameworks for membership integration with 3rd parties, supporting both business and technical discussions
  • Lead and ensure timely delivery of all membership-related projects in high quality
  • Serve as the Subject Matter Expert on membership systems, platforms, rollouts, and capabilities

Systems and Processes

  • Establish KPIs with the membership planning and performance, analytics team to ensure proper measurement
  • Understand membership program setup, CRM systems and tools, analytics tools, and 3rd party integrations
  • Track and adhere to the budget for relevant categories
  • Support business cases for membership projects with clear rationale
  • Stay updated on industry best practice to enhance member growth efficiency

People Management

  • Lead the membership program management function
  • Implement best practices within the pillar and share them with the team
  • Collaborate with cross-functional stakeholders to drive member growth and program

Knowledge, Skills and Abilities

  • Fast learner with a proactive working attitude and a growth mindset
  • Excellent project management skills and experience in business development, digital, and technical project delivery
  • Ability to handle ambiguity and untangle complex situations into actionable activities
  • Solutions-oriented approach and entrepreneurial mindset
  • Strong interpersonal skills - communication, influencing, stakeholder management, especially when interacting with different business levels
  • Good numerical and analytical skills
  • Ability to work in a fast-paced multicultural environment

Qualifications

  • Degree in Business Administration, Marketing, Economics, IT or related fields
  • 10+ years of progressive experience in Marketing, CRM, Membership, Loyalty Programs, eCommerce, Business Development, or Digital project delivery experience
  • Strong business development, partnership, and project management experience
  • Experience leading teams with a focus on people development and empowerment
  • Understanding of the Korean consumer behaviour and the digital landscape
  • Experience managing complex processes, involving multiple teams in different time zones
  • Excellent communication and negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels, both in person and remotely
  • Exceptional verbal and written communication skills in both Korean and English