SAP Sr AI Product Marketing Manager 

Bulgaria, Burgas 

475530583

Key responsibilities include:

• Develop and execute a marketing strategy and plan, including the creation of core content, for a part of the Business AI portfolio ensuring clear differentiation and market leadership.

• Craft compelling messaging and storytelling that highlights the power of Business AI capabilities and products.

• Create high-quality demonstrations and technical narratives to showcase how SAP’s Business AI helps drive business transformation.

• Collaborate with SAP’s product, engineering, and sales teams to ensure AI capabilities are well-positioned across all marketing and enablement channels.

• Lead cross-functional go-to-market efforts, ensuring strong alignment with SAP’s broader AI strategy.

• Track AI market trends, competitive insights, and customer feedback to refine SAP’s Business AI positioning and content.

• Engage with customers, analysts, and industry influencers to establish SAP’s thought leadership in enterprise AI infrastructure.

• Support SAP’s flagship events and marketing activations, ensuring Business AI is well-represented in SAP’s AI messaging.

• Drive thought leadership efforts by creating and amplifying content such as blogs, whitepapers, customer stories, and executive presentations, as well as identifying opportunities for speaking engagements, webinars, and industry events.

Experience & Skills:

• Deep understanding of AI technologies, including AI infrastructure, large language models, and enterprise AI applications.

• Experience in B2B product marketing, focusing on AI platforms, cloud infrastructure, or developer tools.

• Strong ability to translate complex AI concepts into compelling marketing narratives for business and technical audiences.

• Storytelling expertise, with a track record of creating engaging content, technical demos, and keynote presentations.

• Experience working cross-functionally across product, engineering, sales, and marketing teams to align messaging and drive adoption.

• Strong analytical skills to assess customer insights, market trends, and competitive positioning.

• Proven ability to simplify complex concepts, making AI infrastructure and models accessible to enterprise customers.

Requirements:

• 8+ years of experience in product marketing, AI strategy, or related roles in enterprise software, AI, or cloud technology.

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field (Master’s/MBA preferred).

• Experience with AI-powered platforms, cloud infrastructure, and SaaS solutions.

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