Join the dynamic Marketing Automation & Platforms (MAP) team as aMarTech Architect, where you'll play a critical role in shaping and optimizing the marketing technology ecosystem. This position is ideal for a strategic thinker with deep expertise in MarTech architecture, integrations, and infrastructure. This person will need to build bridges between the business needs and technical roadmap.
In this role, you will serve as the business advocate and expert advisor, ensuring that marketing technology investments align with business goals.. You will collaborate closely with IT and marketing technologists to ensure scalable and high-performing solutions.
Expectations & Tasks:
- Act as the business advocate in conversations with IT, ensuring that MarTech solutions meet business objectives, and drive marketing effectiveness.
- Provide expert recommendations on MarTech vision , platform selection, and integration best practices, ensuring seamless alignment between business needs and technical solutions.
- Collaborate with Marketing Technologist to translate business requirements into clear, actionable technical specifications for IT teams.
- Partner with Marketing Technologists, IT, and Data teams to ensure cross-channel integrations, enabling a seamless customer experience while maintaining scalability, security, and performance.
- Own and drive the MarTech architecture and roadmap Complete end-to-end testing and validation of new integrations to ensure smooth deployment and functionality.
- Conduct technology audits and assessments, identifying technical gaps and advising on MarTech solutions that drive business value.
- Lead Martech integrations from an Merger & Acquisition point of view
- Stay ahead of industry trends and evaluate emerging technologies, advising on their potential impact and integration into the marketing stack.
- Ensure adherence to best practices in system architecture, compliance, and governance.
Your Profile:
- Bachelor’s or Master’s degree in Computer Science, Marketing Technology, or a related field.
- 5+ years of experience in MarTech architecture, marketing systems strategy, or marketing technology consulting.
- Strong expertise in marketing automation platforms, CRM systems, and Customer Data Platforms.
- Deep understanding of MarTech ecosystem best practices, including data governance, cross-platform integrations, personalization, and attribution models.
- Experience in evaluating MarTech vendors and selecting platforms.
- Exceptional communication skills, with the ability to engage in technical discussions with IT stakeholders, ensuring the best solutions are selected and implemented to meet business needs.
- Strong cross-functional collaboration skills, able to engage with marketing, IT, and data teams to align strategy and execution.
- Experience working with Agile methodologies and iterative MarTech development.
- Passion for staying ahead of emerging MarTech trends and innovations to drive continuous improvement.
- Ability to thrive in a fast-paced, evolving marketing environment and adapt to emerging
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