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Adidas MANAGER WHOLESALE 
Vietnam, Ho Chi Minh City 
452302372

18.11.2024

Purpose & Overall Relevance for the Organization:

  • To achieve profitable and sustainable market growth within assigned Business Accounts and Key Accounts, while aligning with adidas brand image & commercial strategy and ensuring target achievement.

Key Responsibilities:

  • Functional:
  • To establish strong relationships with key customer’s decision-makers and make the Company their preferred partners.
  • To effectively apply sales strategies, policies, and best practices to grow assigned accounts and business segments
  • To ensure a win-win when negotiating trade term for both adidas and customers.
  • To ensure reliable and efficient supply of products to customers. Effectively respond to customer’s needs & requests while minimizing the customer complaints.
  • To pursue additional business opportunities and apply a strategic mid-long term approach within the accounts.
  • To internally represent the assigned field and key account towards all functions and vice versa. Manage all interfaces
    • By frequently addressing the main account requirements across functions
    • By proactively coordinating/ facilitating meetings with other functions and accounts
  • To develop the business and key accounts strategies
    • To ensure quarterly updates of strategic account initiatives
    • To present strategic initiatives for local management team
    • To establish a regular account visit schedule
  • To sell-in and agree on sell-through support
    • Proactively lead the alignment of the sell-in/ sell-out process across internal functions
  • To continue monitoring the sell-through and the order book as well as reliable and cost-efficient supply for the business and key accounts
    • By proactively facilitating meeting/business reviews with the designated operations team and Customer Service
    • To conduct and share sell-through information from the accounts
  • To have experience in leading a team member or have exposure to onboarding new team members, coaching team members on account management tasks and responsibilities
  • To have experience in e-commerce operations / digital merchandising as the future marketplace of consumers is an advantage
  • Controlling:
  • To measure progress on assigned account’s KPIs
  • To monitor and report the market trends and competitors in the area
  • To provide realistic business plans and forecasts that are aligned with the company’s longer-range plan

Key Relationships:

  • External - Key Account buyers and marketing team; Business account management, B2B
  • Internal – OMNI channel marketing; Brand marketing, Visual Merchandising

Knowledge, Skills, and Abilities:

  • Influence skill
  • Project management skill
  • Presentation skill
  • Develop relationships
  • Key account/brand management skills
  • Analytic skill

Requisite Education and Experience / Minimum Qualifications:

  • Professional Background/Experience:
  • Functional: Preferably 5 years in Sales or KA Management
  • Industry: Apparel/ fashion/ Footwear or FMCG
  • Leadership: Good leadership skill
  • Exposure: Sports, marketing, account management, merchandising
  • Education:
    • University degree in Business with sales/commercial focus
  • IT:
    • Outlook: Basic
    • Word: Advanced
    • Excel: Advanced
    • Powerpoint: Advanced
  • Language Skills:
    • English: Advanced
    • Local Language: Fluent