Purpose & Overall Relevance for the Organization:
- To achieve profitable and sustainable market growth within assigned Business Accounts and Key Accounts, while aligning with adidas brand image & commercial strategy and ensuring target achievement.
Key Responsibilities:
- To establish strong relationships with key customer’s decision-makers and make the Company their preferred partners.
- To effectively apply sales strategies, policies, and best practices to grow assigned accounts and business segments
- To ensure a win-win when negotiating trade term for both adidas and customers.
- To ensure reliable and efficient supply of products to customers. Effectively respond to customer’s needs & requests while minimizing the customer complaints.
- To pursue additional business opportunities and apply a strategic mid-long term approach within the accounts.
- To internally represent the assigned field and key account towards all functions and vice versa. Manage all interfaces
- By frequently addressing the main account requirements across functions
- By proactively coordinating/ facilitating meetings with other functions and accounts
- To develop the business and key accounts strategies
- To ensure quarterly updates of strategic account initiatives
- To present strategic initiatives for local management team
- To establish a regular account visit schedule
- To sell-in and agree on sell-through support
- Proactively lead the alignment of the sell-in/ sell-out process across internal functions
- To continue monitoring the sell-through and the order book as well as reliable and cost-efficient supply for the business and key accounts
- By proactively facilitating meeting/business reviews with the designated operations team and Customer Service
- To conduct and share sell-through information from the accounts
- To have experience in leading a team member or have exposure to onboarding new team members, coaching team members on account management tasks and responsibilities
- To have experience in e-commerce operations / digital merchandising as the future marketplace of consumers is an advantage
- To measure progress on assigned account’s KPIs
- To monitor and report the market trends and competitors in the area
- To provide realistic business plans and forecasts that are aligned with the company’s longer-range plan
Key Relationships:
- External - Key Account buyers and marketing team; Business account management, B2B
- Internal – OMNI channel marketing; Brand marketing, Visual Merchandising
Knowledge, Skills, and Abilities:
- Influence skill
- Project management skill
- Presentation skill
- Develop relationships
- Key account/brand management skills
- Analytic skill
Requisite Education and Experience / Minimum Qualifications:
- Professional Background/Experience:
- Functional: Preferably 5 years in Sales or KA Management
- Industry: Apparel/ fashion/ Footwear or FMCG
- Leadership: Good leadership skill
- Exposure: Sports, marketing, account management, merchandising
- Education:
- University degree in Business with sales/commercial focus
- IT:
- Outlook: Basic
- Word: Advanced
- Excel: Advanced
- Powerpoint: Advanced
- Language Skills:
- English: Advanced
- Local Language: Fluent