The point where experts and best companies meet
Intuit Manager Marketing- Mid Market Accountants Kenya, Nairobi County, Nairobi 449931286
Yesterday
Share
Responsibilities
- Manage both inbound and outbound product marketing programs, with the ability to use storytelling, customer insights, data and business acumen to lead initiatives at any phase of the product life cycle (from idea to maturity) and drive a GTM vision that can drive impact and influence.
- Deep partnership with sales and sales enablement teams, prioritizing product solutions, audience segments and initiatives.
- Embed with the Accountant sales & Mid Market sales teams to develop and lead a rapid-cycle learning agenda to build empathy with and the understanding of the attitudes, needs and pain points of our highest value customers who may be experiencing growing pains with QuickBooks.
- Design and manage processes for gathering and synthesizing customer insights for sales teams and partnering with PM to influence product priorities.
- Leverage consumer (qual and quant), competitive, and industry insights plus new technological capabilities to uncover opportunities that can help further differentiate our suite of product offerings.
- Collaborate with Finance and other Marketers to build a 1-yr revenue forecast and the corresponding marketing plan to help deliver the aligned results.
- Strong creative skillset with an ability to turn deep customer insights into winning positioning, value proposition and messaging that will resonate with the target customer.
- Analytically-minded, with the ability to develop clear hypotheses and collaborate cross-functionally with other product marketing teams, channel marketing, sales, finance, analytics, and product to test and iterate our way into how we solution-sell our platform particularly through sales channels, providing the customer insights, positioning, and content to drive demand.
- Co-own revenue targets together with our Accountant sales partners to develop the customer targeting and omni-channel demand strategy that feeds into sales.
- Make go-forward recommendations and present and share learning and recommendations across the organization.
- Manage a small team of marketers, by leading with a clear vision, building a high performance culture and driving winning results.
Qualifications
- BA/BS required, or equivalent work experience. Experience in SaaS companies, B2B marketing and/or MBA a plus
- 10+ years professional experience in marketing driving go-to-market strategies, in particular supporting sales organizations
- Ability to translate consumer insight and business strategies into great execution
- Proven experience leading a team and influencing cross-functional teams to deliver amazing outcomes
- Deep curiosity about what makes our customer tick
- Exceptional verbal, written, visual/presentation and interpersonal communication skills, as well as an effective communicator at all levels
- Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
- Track record of making principled, data-based business decisions balanced with experienced judgment
- Strong project management skills, analytical skills and attention to detail
- Strong organization navigational skills, including ability to lead and influence without direct authority
- Ability to think about ambiguous or complex issues, leading to thoughtful recommendations
These jobs might be a good fit
