SAP Customer Adoption Marketing Content Lead 

United States, California 

437616793

Key Responsibilities

• Develop and execute a customer-centric content strategy to achieve Adoption Marketing team outcomes and KPIs.
• Ensure alignment of content planning with product marketing, channels, field teams, and customer engagement teams for cohesive messaging.
• Optimize content to support adoption, consumption, and retention objectives.
• Conduct message testing across various content types and distribution channels.
• Oversee end-to-end execution of content deliverables, including the creation and distribution of assets, and maintenance of assets in content repository.
• Deliver in partnership with internal stakeholders and external vendors, solution adoption content such as blogs, videos, articles, infographics, white papers, eBooks, case studies, best practices, how-to guides, etc.
• Support the budgeting process with forecasting and staying within x% of allocated content budget
• Continually measure content effectiveness to build high-performing content for the right audience and channels.

Key Skills & Competencies

• Minimum 8 years of B2B or B2C digital, high-tech marketing experience, SAAS experience a plus
• Outstanding written & verbal communication skills
• Experience and strong competency in copywriting
• Must be proficient in marketing automation tools and their application for adoption programs.
• Strong collaboration skills and experience successfully working across cross-functional teams
• Must be proficient in developing content strategies, marketing content plans and executing marketing programs (ideally in the post-sale/adoption space)
• Must be able to understand, critique and give feedback on content design and delivery methods.
• Must have working familiarity with multiple digital channels and their applicability within an adoption marketing plan
• Must have experience producing high performing content

• Must have good understanding of customer lifecycle journey

• Ability to manage multiple projects simultaneously and stay on time, within budget

Educational Requirements

• Bachelor’s degree or equivalent required

Location

• San Ramon or Newtown Square – highly preferred

We win with inclusion

Requisition ID: 395448 | Work Area:Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

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