Key Responsibilities
- Develop and execute a customer-centric content strategy to achieve Adoption Marketing team outcomes and KPIs.
- Ensure alignment of content planning with product marketing, channels, field teams, and customer engagement teams for cohesive messaging.
- Optimize content to support adoption, consumption, and retention objectives.
- Conduct message testing across various content types and distribution channels.
- Oversee end-to-end execution of content deliverables, including the creation and distribution of assets, and maintenance of assets in content repository.
- Deliver in partnership with internal stakeholders and external vendors, solution adoption content such as blogs, videos, articles, infographics, white papers, eBooks, case studies, best practices, how-to guides, etc.
- Support the budgeting process with forecasting and staying within x% of allocated content budget
- Continually measure content effectiveness to build high-performing content for the right audience and channels.
Key Skills & Competencies
- Minimum 8 years of B2B or B2C digital, high-tech marketing experience, SAAS experience a plus
- Outstanding written & verbal communication skills
- Experience and strong competency in copywriting
- Must be proficient in marketing automation tools and their application for adoption programs.
- Strong collaboration skills and experience successfully working across cross-functional teams
- Must be proficient in developing content strategies, marketing content plans and executing marketing programs (ideally in the post-sale/adoption space)
- Must be able to understand, critique and give feedback on content design and delivery methods.
- Must have working familiarity with multiple digital channels and their applicability within an adoption marketing plan
- Must have experience producing high performing content
Must have good understanding of customer lifecycle journey
Ability to manage multiple projects simultaneously and stay on time, within budget
Educational Requirements
Location
- San Ramon or Newtown Square – highly preferred
We win with inclusion
Requisition ID: 395448 | Work Area:Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
San Francisco
OaklandJob Segment:Content Strategy, ERP, Cloud, Testing, Channel Marketing, Marketing, Technology