Airbnb Senior Marketing Manager 

Spain, Catalonia, Barcelona 

435890034

A Typical Day:

• Support the development and execution of integrated marketing campaigns and programs for Spain, aligned with global strategy and local business priorities.
• Partner with the Spain Marketing Lead to identify local opportunities and deliver impactful, insight-led campaigns that drive growth and strengthen brand relevance.
• Manage agency and partners relationships, including briefing, timelines, contracts, budgets, and end-to-end delivery.
• Collaborate with cross-functional teams (e.g. PR, media, social, product marketing, performance marketing) to activate campaigns across paid, owned, and earned channels.
• Adapt and localize global marketing initiatives to ensure cultural relevance and local resonance.
• Track campaign performance and support reporting, optimization, and knowledge sharing.
• Ensure all marketing activity reflects Airbnb’s brand values and delivers against business and brand KPIs in the Italian market.

Your Expertise:

• 8+ years in a marketing role, preferably with experience at a fast paced startup or technology company
• Deep understanding of the Spanish market, with proven experience activating local consumer insights through impactful marketing initiatives
• Creative and analytical thinker with proven ability to champion world class creative marketing programs that deliver results
• An integrated marketing mindset with experience in amplifying campaigns across paid, owned and earned channels
• Experience in sports sponsorships, talent management is a strong plus
• Solid business acumen to understand key business and consumer levers that unlock growth
• Experience managing external agencies and cross-functional internal teams
• Willingness to regularly travel internationally
• Ability to thrive in a fast-paced startup environment
• Outstanding communication and presentation skills; able to articulate a vision, strategy and idea clearly and succinctly
• The ability to work at both strategic and tactical levels
• Fluent in English and Spanish (written and verbal)
• Appreciation for design and a passion for Airbnb

Offices: Barcelona, Spain