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Job Description
What will you do:
Lead key workstreams developing strategy for the pneumococcal franchise.
Developing forecast including sales and expenses.
Project and insight generation to inform commercial growth, brand scenario planning and market development work.
Ensuring strong alignment to and execution of the strategy across the extended Vaccines teams (Global Cross-Functional Team, Country Marketing teams, Medical Affairs, Policy, Promotions, Market Research, Communications, Learning Development etc.).
Partner with Regional & Global teams to drive strategy
Developing brand specific public and private marketing strategies and execution plans including market and performance analyses consistent with the overall brand strategy.
Directing development of promotional content, in alignment with strategy and in partnership with external ad agency, regional and global teams
Creating and deploying innovative customer engagement and brand promotion strategies
HCP and consumer, solutions that fully leveraging digital, social media, data analytics, and partner with the Digital COE, Enterprise Social Media Team and IT partners.
What should you have:
Education:
Required: BA /BS
Preferred: Master’s Degree in Business Administration, health policy or health economics and related disciplines
A scientific background is also preferred, in either undergraduate or graduate studies
Required Experience and Skills:
At least 10 years of combined experience in one or more of these areas: access, marketing, or commercial operations (or equivalent roles).
Experience with Sales and Operation planning and supply/demand planning (S&OP)
Ability to anticipate and rapidly respond to market and competitive changes in developing and executing tendering, pricing, and brand strategies.
Strong analytical and problem-solving skills and ability to identify creative approaches to market/customer in support of growing the business.
Excellent interpersonal skills, strong influencing, negotiating, and working collaboratively in cross-functional and cross-cultural teams.
Strong commercial orientation and business acumen.
Strong verbal and written communications skills.
Strong project management and operational skills.
Preferred Experience and Skills:
Demonstrated ability to understand, develop and communicate commercial strategies and messages
Competitive scenarios and simulation / planning and execution of global business strategies
Global or Region/Country marketing experience
Vaccines experience
Customer and Brand Marketing strategy development experience
Consumer and/or digital marketing experience
What we look for
Current Contingent Workers apply
*A job posting is effective until 11:59:59PM on the dayBEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the dayBEFOREthe job posting end date.
A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
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