Microsoft Category Management Student Worker opportunities 

Germany, Bavaria, Munich 

432337728

As aCategory Management Student worker,you willevelop, designand manage go-to-market strategies, and land strategy to enable sales within region.Monitor and review

• Currently pursuing a Bachelor's, degree in in Business, Marketing, Communications, Economics, Public Relations, or related field
• Must have at least one quarter/semester of school remaining following the completion of the internship.
• Fluent in German

• The creation and implementation of integrated marketing plans aligned to targeted business outcomes for a single business area. Coordinates with local teams, including Marketing ,Finance, and Business Operations to establish the appropriate Go-To -Market (GTM) plan, with guidance from others on their team. Ensures local plans and leverages WW Consumer strategy & the execution of frameworks,to drive business priorities (e.g.,Win activations, M365(e.g., digital, social, email, events).
• Contributes to the delivery of theGTMplan. Contributes to reports and analysis of customer metrics. Assists with the creation of reports and analyses of customer metrics to identify opportunities to improve customer engagement by collaborating with engine owners. Builds knowledge of local customer segments, audience landscapes, and programs. Utilizes corporate customer targeting, segmentation tools, and various metrics to continually update and improve customer experiences.
• Aligns digital-engine plan with critical company focuses such as privacy, accessibility, and compliance with guidance. Delivers local events and campaigns that are aligned to the global-event framework, leveraging appropriate target lists and digital tools.
• Reads and interpretsKeyPerformance Indicators(KPI)using analytical knowledge to extract insights from data. Interprets business implications of results and reports findings to stakeholders. Helps perform and guide analyses to generate insights that address the identified businessquestions.
• Under guidance, provides data-driven insights leveraging available toolsand dashboards to optimizeProductstrategy and delivery. Takes action based on insights from corporate data, with guidance as needed. Incorporates inclusivemarketing and accessibility principles, best practices, and tools in the execution of marketing initiatives.
• Assists with orchestrating and completing work needed across local stakeholders forRhythm ofBusiness (RoB Meetings).Tracks productrelated spending against planned estimates. Ensures event or campaign delivery is consistent withagreedplan. Reviewspromotion&