Support the manager in marketing strategy and marketing plan definition, for the relevant channels (Retail/Franchising) in line with local and global/European guidelines, both consisting of:
Global campaigns
Local campaigns
Additional store activations
Store Openings activation
Prepare and implement the marketing activities (store, offline, online) planned for the assigned stores with relevant key stakeholders
Check of the correct implementation of the plan activities through the direct visiting of the points of sales and in coordination with the visual merchandising and stores teams
Rightly typeset and monitor the relevant KPIs, preparing related reports
Evaluate the performance and ROMI (Return of Marketing Investment) of all campaigns, ensuring Marketing Activation budgets are maximized and campaigns positively impact store profitability
Work closely with the market Retail team to pro-actively assess any performance issues of assigned stores (such as persistently declining traffic or a particularly slow month) and develop the tactical Retail Marketing solutions that might be needed to address these.
Identify optimal local Retail Marketing agency and/or vendors both in terms of output and cost. Steer contractual terms and conditions. Manage agency and vendor relationship.
Own and manage assigned Marketing Activation budget, ensuring projects come in within budget, optimized and spent with respect of internal procedures
Support Sell in process to Franchise partners to ensure implementing and carrying out the presentation of the brand, collection highlights and trade support.
Skills you’ll need:
Minimum 3 years working experience ideally in Marketing or/and Retail department
Ideally experience in working in an international context and interacting with Global HQs (Balkan countries scope is an advantage)
Experience with managing projects
Fluent English & local language (written and spoken)
Excellent presentation skills
Advanced skills at MS office
Passion for sport, fashion and new trends in consumer behavior and evolution of retail