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Adidas RETAIL & FRANCHISE MARKETING ACTIVATION JUNIOR 
Portugal, Porto 
420375067

06.09.2024

What you’ll do:

  • Support the manager in marketing strategy and marketing plan definition, for the relevant channels (Retail/Franchising) in line with local and global/European guidelines, both consisting of:
    • Global campaigns
    • Local campaigns
    • Additional store activations
    • Store Openings activation
  • Prepare and implement the marketing activities (store, offline, online) planned for the assigned stores with relevant key stakeholders
  • Check of the correct implementation of the plan activities through the direct visiting of the points of sales and in coordination with the visual merchandising and stores teams
  • Rightly typeset and monitor the relevant KPIs, preparing related reports
  • Evaluate the performance and ROMI (Return of Marketing Investment) of all campaigns, ensuring Marketing Activation budgets are maximized and campaigns positively impact store profitability
  • Work closely with the market Retail team to pro-actively assess any performance issues of assigned stores (such as persistently declining traffic or a particularly slow month) and develop the tactical Retail Marketing solutions that might be needed to address these.
  • Identify optimal local Retail Marketing agency and/or vendors both in terms of output and cost. Steer contractual terms and conditions. Manage agency and vendor relationship.
  • Own and manage assigned Marketing Activation budget, ensuring projects come in within budget, optimized and spent with respect of internal procedures
  • Support Sell in process to Franchise partners to ensure implementing and carrying out the presentation of the brand, collection highlights and trade support.

Skills you’ll need:

  • Minimum 3 years working experience ideally in Marketing or/and Retail department
  • Ideally experience in working in an international context and interacting with Global HQs (Balkan countries scope is an advantage)
  • Experience with managing projects
  • Fluent English & local language (written and spoken)
  • Excellent presentation skills
  • Advanced skills at MS office
  • Passion for sport, fashion and new trends in consumer behavior and evolution of retail

Life at adidas:

  • Competitive compensation
  • Annual bonus
  • Private life & health insurance
  • Company mobile
  • Hybrid working model
  • Private pension plan
  • Gym membership support and sport events