Adidas RETAIL & FRANCHISE MARKETING ACTIVATION JUNIOR 

Portugal, Porto 

420375067

What you’ll do:

• Support the manager in marketing strategy and marketing plan definition, for the relevant channels (Retail/Franchising) in line with local and global/European guidelines, both consisting of:
  • Global campaigns
  • Local campaigns
  • Additional store activations
  • Store Openings activation
• Prepare and implement the marketing activities (store, offline, online) planned for the assigned stores with relevant key stakeholders
• Check of the correct implementation of the plan activities through the direct visiting of the points of sales and in coordination with the visual merchandising and stores teams
• Rightly typeset and monitor the relevant KPIs, preparing related reports
• Evaluate the performance and ROMI (Return of Marketing Investment) of all campaigns, ensuring Marketing Activation budgets are maximized and campaigns positively impact store profitability
• Work closely with the market Retail team to pro-actively assess any performance issues of assigned stores (such as persistently declining traffic or a particularly slow month) and develop the tactical Retail Marketing solutions that might be needed to address these.
• Identify optimal local Retail Marketing agency and/or vendors both in terms of output and cost. Steer contractual terms and conditions. Manage agency and vendor relationship.
• Own and manage assigned Marketing Activation budget, ensuring projects come in within budget, optimized and spent with respect of internal procedures
• Support Sell in process to Franchise partners to ensure implementing and carrying out the presentation of the brand, collection highlights and trade support.

Skills you’ll need:

• Minimum 3 years working experience ideally in Marketing or/and Retail department
• Ideally experience in working in an international context and interacting with Global HQs (Balkan countries scope is an advantage)
• Experience with managing projects
• Fluent English & local language (written and spoken)
• Excellent presentation skills
• Advanced skills at MS office
• Passion for sport, fashion and new trends in consumer behavior and evolution of retail

Life at adidas:

• Competitive compensation
• Annual bonus
• Private life & health insurance
• Company mobile
• Hybrid working model
• Private pension plan
• Gym membership support and sport events