Adidas MANAGER WHOLESALE DIGITAL ACTIVATION 

Portugal, Porto 

288098075

Purpose & Overall Relevance for theOrganization

As the Manager Wholesale Digital Activation on our Portland based Wholesale Digital Activation team, your primary responsibilities will consist of optimizing and enhancing the adidas brand and product experience across our Key Account partners. You will fully support and drive the channel objectives to create high quality traffic to adidas product on select wholesale partners, while accelerating revenue growth and enhancing premium presentation. Your approach will be driven by current insights and the desire to operate in a test and learn environment.

KeyResponsibilities

• Lead the development and execution of strategic digital marketing plans to increasesell-through, gain market share, and drive share of voice for adidas for key wholesalepartners.
• Partner with Wholesale Marketing Leads, Sales, Merchandising, Brand Communication,Digital Partner Commercetounderstand objectives for brand and wholesale initiatives and provide recommendations on how to implement them across partner wholesale digital ecosystems.
• Accountable for planning, executing, and evaluating account-focused marketingprograms, partnerships, and product campaigns in order to achieve brand and commercial goals.
• Manage digital content, guidance, and platform development process from conceptthrough execution and analysis.
• Full ownership over account focused media strategy [planning, execution, evaluation,analysis, and recommendations]. to drive long term digital business growth.
• Synthesize account and market insights and signals such as sales data into actionableinsights and recommendations towards business objectives and content needs.
• Maintain an in-depth knowledge of the business and sales trends affecting accountsincluding understanding of key digital properties/technologies, shopper trends, regions, markets, doors, products and programs to assist in identifying future opportunities.
• Demonstrate deep understanding of brand perception strengths and opportunitieswithin all relevant categories.
• Manage, and collaborate with our external account partners to meet agreedtargets.

KeyRelationships

• WholesaleDigitalActivationteam
• US Lifestyle Channel/JD Group team [Wholesale Marketing Lead, Merchandising, Sales, VM andISC]
• Account teams [ecommerce, marketing, merchants,agencies]
• US Digital ActivationTeam
• US Brand/Digital Marketing and Newsroom teams, Portland and NewYork
• Digital Marketing agencies, vendors andpublishers

Knowledge, Skills andAbilities

• Strong understanding of the digital marketing landscape and to confidently bring a point of view on how to best utilize emerging technologies & platforms to reach the brands' target consumer: ecommerce, content, social, mobile, CRM, digital media.
• Experience developing and activating successful brand-level digital marketingcampaigns, managing large budgets split across multiple strategies.
• Strong project management skills with ability to create project plans and managethrough seamless execution, whilst proposing and considering budget to support.
• Ability to work and collaborate with a cross-functional team to guide development ofdigital solutions.
• Ability to balance direct response/performance goals with overall business goals andpriorities, and you possess a strong appreciation and knowledge of Brand Marketing.
• An ability to explain complex concepts to varied stakeholders by making intricatetechnologies understandable.
• Confidence and encouragement to test and learn new digital ideas and approachesthroughout the campaign process.Toproactively bring and share digital insights andtrends.
• Strong leadership capability with a talent for influencing at all levels of theorganization.
• Excellent [written and verbal] communication and interpersonal skills with an ability to build strong relationships quickly as a result of a team-first mentality.
• Strong time management, organizational and prioritizationskills.
• Diligence, accuracy, attention to detail and a strong workethic.

MinimumQualifications

• Bachelor's degree stronglypreferred
• 3-5 years hands-on performance display, content management, consumer insights, sitemerchandising, and ecommerce analytics
• Comprehensive understanding of digital infrastructure, tracking and reporting methodsfor display and digital content.
• Advanced computer skills with proven Excelexperience

• Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage,adoption, with surrogate and fertility support,short and long-term disability, and basic life and insurance, which can be supplemented with employee-paid coverage. Employees enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including of paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
• We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Portland, Oregon.
• Though our teammates hail from all corners of the world, our working language is English.