SAP Senior Customer Marketing Manager Lifecycle 

United States, Minnesota, Saint Louis Park 

417104899

· Customer Lifecycle Strategy:

o Work closely with field marketing, global customer marketing, and customer success to build business requirements, messaging, & tactics to increase engagement, drive scale and improve sales and marketing efficiency.

· Implement Consistency, Scale & Measurement:

o Provide business requirements for the global customer marketing team to build additional customer lifecycle marketing capabilities.

· Evolve our strategy and framework to improve customer engagement and growth programs aligned to customer lifecycle.

· Work across shared services marketing team to partner and build marketing engines and tactics including nurtures, content, demand generation, events, online community & advocacy, user groups & leadership councils.

· Identify areas we can extend customer insights, driving growth and retention across marketing programs.

· Develop key performance indicators measuring growth, engagement & business impact.

· Apply governance and standards across customer marketing programs.

· Maintain and monitor customer engagement with Customer Success, collecting data to track successes and challenges.

· Work with the field marketers on critical pipeline generating programs and assist in development and execution of SAP Concur requests to improve client engagement.

· Partner with our Analyst team to build insights, KPIs and provide business requirements to the Global Marketing Operations teams to build additional capabilities.

· Collaborate with internal partners and clients to gather and analyze feedback, making recommendations to represent the voice of customer in various initiatives.

· Maintain existing marketing and communication programs, and update as needed annually.

Education, Experience & Training Required:

· Minimum of 7+ years of experience within Customer Marketing; technology and business-to-business marketing experience a plus.

· Strong presentation skills: in-person and online.

· Experience working with sales professionals and other cross-functional groups.

· Experience working with external partners.

· BS/BA in Marketing or equivalent is required.

· Ability to pass a background check.

Specialized Knowledge & Skills:

· Background in leveraging customer relationship management tools and marketing automation tools.

· Strong leadership & interpersonal skills – ability to motivate and hold others accountable in helping drive initiatives.

· Skilled at analyzing data, interpreting trends, and recommending appropriate actions.

· Extremely resourceful – leveraging all resources both internal and external to complete a project.

· Skilled at designing and delivering key messages, value propositions, and client positioning.

· Effective internal and external communication skills (written, verbal, and presentation).

· Self-motivated and independent thinker, requiring minimal supervision for decision-making.

· Software and/or Software as a Service industry experience a plus.

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