SAP Marketing Data Strategist 

United States, Texas, Houston 

414569514

Position Overview

As a data strategist you will support corporate marketing with defining and implementing our data journey. You will contribute to projects in data-related transformation initiatives, play a key role in championing data management practices and drive adoption while delivering on best-in-class data capabilities. Your main responsibilities include

• Building the marketing data strategy roadmap and adoption including the use case development that aligns with the business outcomes.
• Build the marketing data and analytics operating model framework.
• Collaborate with cross-functional teams to define unified data product requirements and prioritize the data model execution, converting business requirements into data model and work flows.
• Lead the pursuit of new Data Strategy, Data Management and Data Governance projects
• Collaborate cross-functionally to design the data product lifecycle from ideation to ongoing maintenance and enhancements.
• Partner and align with IT strategies that support an efficient, secure, cost-effective use of technology when it comes to data management.
• Build a center of excellence around data strategy (engineering, architecture, and analytics) to help build a long-term competency in treating data as an asset
• Collaborate cross-functionally to Implement formal data governance approach and increasing the maturity of the enterprise data capability and environment
• Support the development of technology-based platforms (CDP) and applications as a data strategist providing data thought leadership.
• Function as the marketing data technology and strategy subject matter expert, acting as a business steward and trusted partner, ensuring the technology ecosystem fits together while leading the implementation of any desired changes and proactively suggesting optimizations to improve data fluidity, reducing data loss / improving data match rates.

Qualifications

• Strong data and data-driven marketing knowledge, able to interpret business/technical requirements, and support in translating these into clearly articulated, parceled up models and strategies to accelerate how data and technology supports the maximization of business outcomes.
• Knowledgeable about data types, sources, partners, and what defines the quality of data.
• Structured data analysis and data requirements development experience is required. Core responsibility will be to truly understand data and create data lineage necessary for data strategy.
• Expert in leveraging data in a media and non-media context for activation, measurement as well as strategic applications
• Deep Experience with CRM data structures and account & contact data management.
• Prior experience with database and model design is preferred.
• Experience with MAP, Adobe Analytics, Adobe target, Google Analytics, Optimizely data models preferred.
• Background in data architecture and technologies, including cloud platforms, BI tools, data warehousing, and ETL tools
• Proficient in SQL, Python, and other scripting languages
• Excellent storytelling and communication skills, with the ability to simplify complex digital concepts and distill them to their core ideas, themes, insights, and recommendations
• High sense of ownership, drive, agenda setting
• Strong team player with a can-do attitude and an ability to simplify as well as go into detail when necessary
• Aggressive appetite for learning and broadening/deepening skill set and knowledge as needed

We win with inclusion

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