Position Overview
As a data strategist you will support corporate marketing with defining and implementing our data journey. You will contribute to projects in data-related transformation initiatives, play a key role in championing data management practices and drive adoption while delivering on best-in-class data capabilities. Your main responsibilities include
- Building the marketing data strategy roadmap and adoption including the use case development that aligns with the business outcomes.
- Build the marketing data and analytics operating model framework.
- Collaborate with cross-functional teams to define unified data product requirements and prioritize the data model execution, converting business requirements into data model and work flows.
- Lead the pursuit of new Data Strategy, Data Management and Data Governance projects
- Collaborate cross-functionally to design the data product lifecycle from ideation to ongoing maintenance and enhancements.
- Partner and align with IT strategies that support an efficient, secure, cost-effective use of technology when it comes to data management.
- Build a center of excellence around data strategy (engineering, architecture, and analytics) to help build a long-term competency in treating data as an asset
- Collaborate cross-functionally to Implement formal data governance approach and increasing the maturity of the enterprise data capability and environment
- Support the development of technology-based platforms (CDP) and applications as a data strategist providing data thought leadership.
- Function as the marketing data technology and strategy subject matter expert, acting as a business steward and trusted partner, ensuring the technology ecosystem fits together while leading the implementation of any desired changes and proactively suggesting optimizations to improve data fluidity, reducing data loss / improving data match rates.
Qualifications
- Strong data and data-driven marketing knowledge, able to interpret business/technical requirements, and support in translating these into clearly articulated, parceled up models and strategies to accelerate how data and technology supports the maximization of business outcomes.
- Knowledgeable about data types, sources, partners, and what defines the quality of data.
- Structured data analysis and data requirements development experience is required. Core responsibility will be to truly understand data and create data lineage necessary for data strategy.
- Expert in leveraging data in a media and non-media context for activation, measurement as well as strategic applications
- Deep Experience with CRM data structures and account & contact data management.
- Prior experience with database and model design is preferred.
- Experience with MAP, Adobe Analytics, Adobe target, Google Analytics, Optimizely data models preferred.
- Background in data architecture and technologies, including cloud platforms, BI tools, data warehousing, and ETL tools
- Proficient in SQL, Python, and other scripting languages
- Excellent storytelling and communication skills, with the ability to simplify complex digital concepts and distill them to their core ideas, themes, insights, and recommendations
- High sense of ownership, drive, agenda setting
- Strong team player with a can-do attitude and an ability to simplify as well as go into detail when necessary
- Aggressive appetite for learning and broadening/deepening skill set and knowledge as needed
We win with inclusion
HoustonJob Segment:ERP, PLM, Data Modeler, Data Warehouse, Strategist, Technology, Management, Data, Strategy