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IBM Demand Strategy Leader Americas Brazil, São Paulo, São Paulo 406520836
31.07.2024
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Your Role and Responsibilities
Leadership of an extensive team of demand strategists to serve all markets and audiences for IBM Americas (United States, Canada and LatinAmerica).
Key Responsibilities:
1) Strategy Planning & Customer Journey Design. This role will lead a team that needs to:
Key Responsibilities:
1) Strategy Planning & Customer Journey Design. This role will lead a team that needs to:
- Understand the market landscape, business objectives, target personas, key use cases and product offers for the assigned demand program.
- Translate business objectives into actionable demand outcomes across the funnel.
- Understand and localize the omnichannel demand journey for key audiences, working backwards from the outcomes; as part of a geo execution team and in partnership with Global teams. Integrating events, face to face activities, sales plays, and pipeline progression plans.
- Land nurture and sales follow up/enablement strategy to land the right conversation with the right customer about the right solution/offering
2) Execution Orchestration
- Required proficiency in channel strategy where you can speak to what is currently in market for your demand program
- Communicate demand strategy to relevant stakeholders, including but not limited to: global marketing, field marketing, BU stakeholders, Digital Sales etc.
- Provide feedback on demand plan readiness to global counterparts to ensure demand strategy can be picked up and executed in the geo
- Partner with global marketing and field marketing teams to ensure sales is enabled to properly work leads
3) Performance Optimization
- Understand end to end performance trends, diagnose and optimize performance issues
- Evaluation of relevant KPIs with a keen eye on benchmarks and yield rates
- Readiness to explain emerging performance opportunities or challenges
- Strategies to deliver “next best actions” and support targeted pipeline coverage and revenue for the business
- Turn insight into action – cycling of performance insights directly back into planning and orchestration
This is a Hybrid role, attendance to the office will be required only 3 times peer week.
Required Technical and Professional Expertise
- Fluent English and Portuguese
- Required Technical and Professional Expertise
- Highly empathetic leader, able to imagine walking in our customers’ shoes
- Understand current and emerging marketing technologies and fundamentals of data science and applied analytics
- Mix of “right brain, left brain” analytical and creative thinking
- Collaborative leadership style and use of agile methodology and tools
- Strong project management, time management, prioritization and organizational skills
- Able to make rapid decisions and assert proposals based on data-driven insights
- Strong executive presentation and stakeholder management skills
Preferred Technical and Professional Expertise
- Leadership experience
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