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IBM Demand Strategy Leader Americas Brazil, São Paulo, São Paulo 406520836
31.07.2024
Your Role and Responsibilities
Leadership of an extensive team of demand strategists to serve all markets and audiences for IBM Americas (United States, Canada and LatinAmerica).
Key Responsibilities:
1) Strategy Planning & Customer Journey Design. This role will lead a team that needs to:
Key Responsibilities:
1) Strategy Planning & Customer Journey Design. This role will lead a team that needs to:
- Understand the market landscape, business objectives, target personas, key use cases and product offers for the assigned demand program.
- Translate business objectives into actionable demand outcomes across the funnel.
- Understand and localize the omnichannel demand journey for key audiences, working backwards from the outcomes; as part of a geo execution team and in partnership with Global teams. Integrating events, face to face activities, sales plays, and pipeline progression plans.
- Land nurture and sales follow up/enablement strategy to land the right conversation with the right customer about the right solution/offering
2) Execution Orchestration
- Required proficiency in channel strategy where you can speak to what is currently in market for your demand program
- Communicate demand strategy to relevant stakeholders, including but not limited to: global marketing, field marketing, BU stakeholders, Digital Sales etc.
- Provide feedback on demand plan readiness to global counterparts to ensure demand strategy can be picked up and executed in the geo
- Partner with global marketing and field marketing teams to ensure sales is enabled to properly work leads
3) Performance Optimization
- Understand end to end performance trends, diagnose and optimize performance issues
- Evaluation of relevant KPIs with a keen eye on benchmarks and yield rates
- Readiness to explain emerging performance opportunities or challenges
- Strategies to deliver “next best actions” and support targeted pipeline coverage and revenue for the business
- Turn insight into action – cycling of performance insights directly back into planning and orchestration
This is a Hybrid role, attendance to the office will be required only 3 times peer week.
Required Technical and Professional Expertise
- Fluent English and Portuguese
- Required Technical and Professional Expertise
- Highly empathetic leader, able to imagine walking in our customers’ shoes
- Understand current and emerging marketing technologies and fundamentals of data science and applied analytics
- Mix of “right brain, left brain” analytical and creative thinking
- Collaborative leadership style and use of agile methodology and tools
- Strong project management, time management, prioritization and organizational skills
- Able to make rapid decisions and assert proposals based on data-driven insights
- Strong executive presentation and stakeholder management skills
Preferred Technical and Professional Expertise
- Leadership experience
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