IBM Demand Strategist 

Brazil, São Paulo, São Paulo 

7983830

Your Role and Responsibilities
1) Strategy Planning & Customer Journey Design
• Understand the market landscape, business objectives, target personas, key use cases and product offers for the assigned demand program.
• Translate business objectives into actionable demand outcomes across the funnel.
• Receive inputs from product marketing, messaging & content strategists on business priorities, key messages and content strategy & plan
• Design the omnichannel demand journey for key audiences, anchored in a core demand experience & working backwards from the outcomes
• Build nurture and sales follow up/enablement strategy to land the right conversation with the right customer about the right solution/offering
2) Execution Orchestration
• Design and deliver demand strategy for priority audiences, such as top account lists, industries and job roles
• Partner with and brief in discipline (digital, social, media, email) focals to ensure demand strategy is executed consistently across channels
• Responsible for ensuring the discipline focals have the demand inputs they need in order to deliver a plan that aligns to demand strategy and can execute accordingly
• Required proficiency in channel strategy where you can speak to what is currently in market for your demand program
• Communicate demand strategy to relevant stakeholders, including but not limited to: geo hub teams, field marketing, BU stakeholders etc.
• Assess and communicate demand plan readiness to geo counterparts to ensure demand strategy can be picked up and executed outside of the US
• Partner with content, social, digital, email, and media experts to create & execute an omnichannel experimentation plan
• Partner with geo hub and field marketing teams to ensure sales is enabled to properly work leads
3) Performance Optimization
• Understand brand to demand performance trends for the assigned campaign & work with discipline focals to diagnose and optimize performance issues
• Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business line
• Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins) with a keen eye on benchmarks and yield rates
• Readiness to explain emerging performance opportunities or challenges
• Strategies to deliver “next best actions” and support targeted pipeline coverage and revenue for the business
• Turn insight into action – cycling of performance insights directly back into planning and orchestration

•. Proven
•. Advanced/Fluent English
•. Integratedbackground,, experience with
•
• Highly empathetic, able to imagine walking in our customers’ shoes
• Understand current and emerging marketing technologies and fundamentals of data science and applied analytics
• Mix of “right brain, left brain” analytical and creative thinking
• Collaborative working style
• Strong project management, time management, prioritization and organizational skills
• High effectiveness working cross functionally to drive plans through to execution
• Able to make rapid decisions and assert proposals based on data-driven insights
• Strong executive presentation and stakeholder management skills
• Experience with data analysis and ability to derive insights from complex data sets
• Experience driving demand generation for SaaS or AI specific technology solutions
• C Suite marketing
• Account based marketing