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Essential Responsibilities:
Expected Qualifications:
Preferred Qualification:
This role requires a strategic thinker who is experienced in working across regions, exceptional leadership skills, and a proven track record in managing cross-functional teams. Close collaboration with senior sales leadership and other marketing functions will be crucial to your success.
Job Description:
Responsibilities:
Strategic Planning: Develop and implement high impact B2B marketing strategies, aligning with overall business objectives.
Integrated Marketing Campaigns: Develop creative ways to advance growth and engagement strategies by leveraging new channels and partners. The ideal candidate will have a passion for innovation and the ability to effectively communicate and cultivate meaningful relationships at all levels of the organization.
Team Leadership: Build, mentor, and lead a high-performing marketing team, fostering a collaborative and innovative culture.
Performance Metrics: Establish KPIs and track campaign performance, utilizing data analytics to inform decision-making and optimize marketing efforts.
Cross-Functional Collaboration: Work closely with sales, commercial and channel partner regional teams to ensure alignment and support for marketing initiatives.
Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
Execution: Oversee the implementation of cross-functional strategies, collaborating closely with US-based leadership to ensure seamless integration of global priorities and regional execution.
About You:
You are a strategic leader, with experience in building marketing strategies that stand out.
Proven experience of building marketing value propositions that resonate with merchants.
Experience of developing high impact campaigns across all channels from paid, owned, social and events.
You are a creative thinker and enjoys developing new ideas
Experience working for a global company though cultivating and maintaining relationships with key stakeholders, partners, and customers across diverse markets within APAC, ensuring alignment with regional business needs and cultural nuances.
Leadership Excellence: Experienced in leading teams focused on paid acquisition and lead generation.
Qualifications:
15+ years of experience, including 5+ years in a senior role at a FinTech or high-tech company.
Proven track record of developing integrated B2B marketing strategies that drive acquisition and revenue growth.
Product marketing or go-to-market leadership in B2B or B2B2C technology companies, with deep experience in payments or commerce platforms
Deep understanding of business and cultural nuances across international markets, with preference for experience in the Middle East, Latin America and/or Cross-Border Business
Proven success leading GTM strategy across multiple regions and tailoring positioning to varied market, cultural, and regulatory contexts.
Exceptional leadership and team-building skills; ability to lead through influence in a matrixed organization.
Experience partnering with Sales, Partnerships, Product and Global Marketing teams to align on roadmap, strategy, and cross-functional execution.
Strong analytical skills and data-driven decision making.
Excellent communication and storytelling abilities – both internally and externally.
Our Benefits:
Any general requests for consideration of your skills, please
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