PayPal Director Marketing International Markets 

Singapore, Singapore 

389953789

Essential Responsibilities:

• Drive the strategic marketing planning process, ensuring alignment with business objectives, brand priorities, and revenue goals.
• Oversee the execution and optimization of marketing initiatives, translating high-level strategies into actionable, data-driven marketing plans.
• Manage and allocate marketing budgets effectively, optimizing spend across campaigns, channels, and resources to maximize ROI.
• Lead cross-functional collaboration with product, sales, finance, and analytics teams to ensure marketing efforts align with broader business strategies.
• Develop and monitor key marketing performance metrics, using analytics to assess campaign effectiveness and optimize marketing strategies.
• Drive continuous process improvement in marketing execution, streamlining workflows, enhancing collaboration, and eliminating inefficiencies.
• Coach and mentor marketing teams, fostering a high-performance culture focused on innovation, data-driven decision-making, and operational excellence.

Expected Qualifications:

• Minimum of 15 years of relevant work experience and a Bachelor's degree or equivalent experience.

Preferred Qualification:

This role requires a strategic thinker who is experienced in working across regions, exceptional leadership skills, and a proven track record in managing cross-functional teams. Close collaboration with senior sales leadership and other marketing functions will be crucial to your success.
Job Description:
Responsibilities:

• Strategic Planning: Develop and implement high impact B2B marketing strategies, aligning with overall business objectives.

• Integrated Marketing Campaigns: Develop creative ways to advance growth and engagement strategies by leveraging new channels and partners. The ideal candidate will have a passion for innovation and the ability to effectively communicate and cultivate meaningful relationships at all levels of the organization.

• Team Leadership: Build, mentor, and lead a high-performing marketing team, fostering a collaborative and innovative culture.

• Performance Metrics: Establish KPIs and track campaign performance, utilizing data analytics to inform decision-making and optimize marketing efforts.

• Cross-Functional Collaboration: Work closely with sales, commercial and channel partner regional teams to ensure alignment and support for marketing initiatives.

• Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.

• Execution: Oversee the implementation of cross-functional strategies, collaborating closely with US-based leadership to ensure seamless integration of global priorities and regional execution.

About You:
You are a strategic leader, with experience in building marketing strategies that stand out.

• Proven experience of building marketing value propositions that resonate with merchants.

• Experience of developing high impact campaigns across all channels from paid, owned, social and events.

• You are a creative thinker and enjoys developing new ideas

• Experience working for a global company though cultivating and maintaining relationships with key stakeholders, partners, and customers across diverse markets within APAC, ensuring alignment with regional business needs and cultural nuances.

• Leadership Excellence: Experienced in leading teams focused on paid acquisition and lead generation.

Qualifications:

• 15+ years of experience, including 5+ years in a senior role at a FinTech or high-tech company.

• Proven track record of developing integrated B2B marketing strategies that drive acquisition and revenue growth.

• Product marketing or go-to-market leadership in B2B or B2B2C technology companies, with deep experience in payments or commerce platforms

• Deep understanding of business and cultural nuances across international markets, with preference for experience in the Middle East, Latin America and/or Cross-Border Business

• Proven success leading GTM strategy across multiple regions and tailoring positioning to varied market, cultural, and regulatory contexts.

• Exceptional leadership and team-building skills; ability to lead through influence in a matrixed organization.

• Experience partnering with Sales, Partnerships, Product and Global Marketing teams to align on roadmap, strategy, and cross-functional execution.

• Strong analytical skills and data-driven decision making.

• Excellent communication and storytelling abilities – both internally and externally.

Our Benefits:

Any general requests for consideration of your skills, please