PayPal Sr Marketing Director PayPal World 

Singapore, Singapore 

204836934

This job is an inspirational collaborator providing key inputs as an industry leader and expert. This role involves developing and articulating a clear, compelling vision and strategy in alignment with PayPal-wide strategy and operations, focusing on the long-term success of the marketing function.

Essential Responsibilities:

• Develop and articulate a clear, compelling vision and strategy for the marketing function
• Provide key inputs as an industry leader and expert in marketing
• Inspire and lead the marketing team to achieve long-term success
• Align marketing strategies with PayPal-wide strategy and operations
• Drive innovation and continuous improvement in marketing practices
• Collaborate with executive leadership to ensure the marketing function supports overall business goals

Minimum Qualifications:

• Minimum of 18 years of relevant work experience and a Bachelor's degree or equivalent experience.

Key Responsibilities

Strategic Narrative & Positioning

• Own the PayPal World messaging framework, including narratives for merchants, consumers, platforms, and partners.
• Create a unified story that articulates how PayPal World enables scalable, seamless, experiences for consumers across merchant and partner experiences.
• Translate complex platform features into market-facing value propositions that resonate globally.

Go-to-Market Leadership

• Drive end-to-end GTM strategy for PayPal World product launches, new surfaces, and cross-platform innovations.
• Deliver a cohesive GTM experience by integrating narrative, enablement, and execution across multiple functions and audiences.
• Partner with regional teams to tailor GTM activation to market-specific needs and priorities.
• Align internal stakeholders (Product, Field, BD, Ops) on PayPal World launch plans, objectives, and performance metrics.

Ecosystem & Partner Co-Marketing

• Build and scale joint marketing programs with merchants, platforms, and technology partners to amplify PayPal World’s reach and impact.
• Ensure PayPal World is embedded into strategic partner roadmaps, presentations, and joint campaigns.
• Create enablement materials, co-branded assets, and playbooks that make PayPal World easy to present, position, and promote externally.

Integrated Campaigns & Commercial Activation

• Lead the development of global, full-funnel campaigns to drive:
• Scaled consumer adoption and repeat usage
• Merchant awareness and presentment of PayPal World experiences at checkout and beyond
• Partner and merchant co-marketing activation aligned to PayPal World feature sets and surfaces
• Build repeatable campaign frameworks that can scale across geographies, channels, and partner tiers.
• Collaborate with Performance, Lifecycle, and Field Marketing to activate PayPal World campaigns through digital, in-product, CRM, and live channels.
• Maintain narrative and visual consistency across all touchpoints to reinforce PayPal World as a unified platform experience.

Insights, Enablement & Performance

• Define and track KPIs to measure success across audience segments—awareness, activation, retention, and revenue impact.
• Collect insights from sales, customer success, and partners to refine positioning and optimize campaign performance.
• Report performance regularly to executive stakeholders with clear attribution to PayPal World’s strategic goals.

Qualifications

• 15+ years in product marketing, GTM strategy, or ecosystem marketing—preferably in fintech, commerce platforms, or payments.
• Demonstrated ability to lead multi-sided GTM programs that span consumers, merchants, and partners.
• Deep expertise in crafting scalable narratives and integrated marketing across complex, matrixed environments.
• Exceptional cross-functional leadership and executive communication skills.
• Experience designing and launching joint GTM programs with external partners and platforms.
• Proven ability to drive ecosystem cohesion—ensuring messaging and campaigns reinforce a singular platform identity.
• Strategic thinker with operational chops and a bias toward execution.

Our Benefits:

Any general requests for consideration of your skills, please