PayPal Sr Analyst Database Marketing 

Singapore, Singapore 

892507892

Essential Responsibilities:

• Develop data frameworks and enrichment processes in collaboration with internal teams and vendors
• Convert data insights into actionable business strategies and execute campaigns
• Optimize campaign processes through automation and refinement
• Collaborate with stakeholders to address business questions on marketing attribution, customer churn, and user behaviors
• Identify data opportunities and perform descriptive and predictive analytics
• Analyze customer data to provide actionable insights for marketing strategies.
• Develop alternative solutions to enhance marketing effectiveness.
• Partner with cross-functional teams to ensure data alignment with business goals

Minimum Qualifications:

• Minimum of 5 years of relevant work experience and a Bachelor's degree or equivalent experience.

1.1Market Data Monitoring:

• Responsible for the development and maintenance of market data monitoring across various categories in cross-border e-commerce
• Monitor mainstream cross-border e-commerce platforms growth rate, Top vertical growth rate.

New Business Data Exploration:

• Provide data mining support for emerging cross-border business verticals (such as AI, short dramas, etc.) based on the needs of the business team
• Collect and process multi-sources of heterogeneous data, cleanse and integrate data to identify high-potential merchants for sales team

Model Building and Evaluation:

• Participate in building predictive models and data analysis models for cross-border merchants
• Train, validate, and optimize the models, and evaluate their performance and accuracy to ensure their effective application in cross-border business scenarios
• Identify merchant opportunities and performdescriptive/predictiveanalytics as needed
• Merchant churn & retention analysis and evaluation

Daily Campaign Routine:

• Execute & deliver sales-oriented projects using SQL, Python, Notebook and Tableau
• Work with internal teams and 3rd party vendors to develop data framework and enrichment process
• Drive E2E campaign execution, process refinement and enhanced automation and optimization

2.1 Competencies

• Strong interest in cross-border business is a must. Highly curious and sensitive to the market trends and data of cross-border business, able to quickly understand the business background and requirements
• Strong logical thinking and problem-solving skills, capable of extracting key information from complex data and solving practical problems.
• Strong learning ability and self-motivated, able to continuously learn new data analysis techniques and methods to adapt to rapidly changing business needs.

2.2 Skill Requirements

• Proficient in at least one data analysis tool, such as Python, R, SQL etc.
• Familiar with common statistical methods and data mining algorithms, such as regression analysis, clustering analysis, and classification algorithms.

2.3 Experience Requirements

• 5+ years of experience in B2B, lead generation or marketing analytics.
• 5+ years of recent SQL experience with a deep understanding of structure and unstructured databases
• 3+ years of hands-on experience with physical and relational data modelling. Expert knowledge of metadata management and related tools.

2.4 Educational Background

• A bachelor's degree or above, with a preference for majors in statistics, mathematics, computer science, data science, information technology or related fields

2.5 Language Requirement

• Fluent in both English and Chinese, both spoken and written is required as this role supports the China team.

Any general requests for consideration of your skills, please