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Capital One Senior Associate Referrals Marketing - Business Cards & Payments Hybrid 
United States, Virginia, Richmond 
387933506

11.01.2025

Sr. Associate, Referrals Marketing - Business Cards & Payments, Hybrid

Level: Sr. Associate

Type: Hybrid

Senior Associate, Referrals Marketingyou will join the Customer Marketing team to lead the strategy and execution of the Referrals Marketing channel. This work allows you to both grow as a customer marketing specialist and an acquisitions specialist in the B2B space.

Here’s what you’ll need to be successful

  • Execution expertise: Thrives working within multiple channels and platforms, including email and app. Potential to expand our placements to other channels such as paid media.

  • Initiative and ownership: ability to coordinate efforts across diverse functional groups balancing both short term and long term goals. Ability to self-direct and task switch between strategic and tactical initiatives regularly.

  • Embodiment of the “Modern Marketer”: We are looking for a data-driven marketer that is keen on expanding their knowledge and continuing to grow Referrals as the landscape and technology changes.

  • Strong organizational skills: Referrals is a complex channel that requires attention to detail and can operate effectively within a fluid environment.

  • Team player mentality: Puts others first and drives collaboration. Must be able to work seamlessly with a diverse group of teammates across multiple teams.

  • Creative thinking: our team values creative thinking and problem solving. We are looking for an associate that “thinks outside the box” and can bring those ideas to life while staying grounded in the overall channel goals.

  • Excellent communication (written and verbal) skills: in order to gain buy-in with more senior leaders on the team and navigate projects with multiple stakeholders.

What You’ll Own/Key Responsibilities

  • Developing an insights-driven strategy of the Referrals channel that is grounded in marketing performance and insights

  • Oversee multiple marketing projects at once from brief to launch, ensuring marketing is on-brand, high quality, and aligned to our strategic intent. Drives intent forward to ensure our intent is delivered on schedule.

  • Assess performance results of marketing campaigns, and turn insights into actionable marketing plans.

  • Collaborate with multiple partner teams and navigate/negotiate through a complex organization.

Basic Qualifications:

  • Bachelor’s Degree or military experience

  • At least 2 years of experience in marketing

Preferred Qualifications:

  • Master’s Degree

  • 3+ years of experience in a Marketing role

  • 2+ years of experience leading horizontal projects in a large, complex and in matrixed organization

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.