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Capital One Sr Associate Product Marketing - Business Cards & Payments United States, Virginia, Arlington 722811230
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Key Responsibilities:
Develop insight-driven marketing strategies that include positioning and GTM strategy recommendations, testing opportunities and clear timelines.
Partner with the Insights team to deeply understand the target audience, validate product positioning and messaging, and act as the voice of the customer to the organization at large.
Manage creative development (with internal creative teams or agency partners) to ensure marketing is on-brand, high quality, aligned to our strategic intent and delivered on schedule.
Assess performance results of marketing campaigns and turn insights into actionable marketing plans
Understand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market.
Contribute to articulating the future state of how we want marketing to work at Capital One, particularly driving how our marketing strategy evolves.
Proactively identifies opportunities for expansions, optimizations and improvements based on industry trends and marketing best practices
Understand and define the intersection of marketing strategy & marketing technology
Collaborate with channel & digital teams to deliver campaigns into market
Collaborate with multiple partner teams and navigate/negotiate through a complex organization
Analyze customer behavior data to identify opportunities and optimal segments to optimize marketing tests and strategies
Here’s what you’ll need to be successful:
High level of initiative and ownership, ability to coordinate efforts across diverse functional groups
Ability to self-direct and task switch between strategic and tactical initiatives regularly
Succinct, focused written and verbal communication skills
Customer-obsessed: Loves diving deep into data to understand customer behavior and motivations.
Marketing analytics practitioner & problem solver: Uses data and storytelling to influence decisions and deliver actionable recommendations that solve current customer engagement & product marketing opportunities.
Collaboration & Influence: ability to productively partner with a wide variety of teams across the organization to advance our goals and connect marketing activities to the underlying business strategy
Results oriented: Focuses on driving impact in both the short and long term, and is able to drive and execute an agenda end-to-end from conception through to in-market delivery within an uncertain and fluid environment.
Team player: Helps us achieve more than the sum of our parts by collaborating effectively with others and encouraging an inclusive culture with diverse teammates
Creative thinking & curiosity: Able to think outside the box for creative development and marketing strategy. Asking questions and pushing to think beyond how we operate today.
Basic Qualifications:
Bachelor’s Degree or military experience
At least 2 years of marketing or marketing strategy experience
Preferred Qualifications:
Masters Degree in Marketing, Business or Communications
3+ years of Marketing experience
. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
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