EY Marketing Specialist - Brand & Communications Zürich 

Switzerland, Zurich, Zurich 

372445916

Employing a digital-first mindset, you’ll have the opportunity to develop and set the direction for marketing campaigns, aligned with the practice’s strategic goals and revenue plan. Working closely with content partners, you’ll develop insights that challenge thinking with greater focus on business implications, driving lead-gen activity and maximizing impact. You’ll work agilely with enabling teams to codevelop and coordinate go-to-market programs aligned around key audience issues and themes and leverage clear, data-based metrics to optimize audience reach.

Your key responsibilities

No day will be the same in this role as you will get involved in a wide range of projects that will require you to:

• Challenge the status quo by rethinking the marketing strategy: increase visibility and gain traction in respect to marketing-influenced opportunities.

• Plan and deliver high profile marketing campaigns that are focused on strategic offerings and are designed to build revenue with an innovative mindset

• Align campaign strategies and objectives across the BMC team in Switzerland, as well as with the Europe West central team.

• Align with online marketing, communications, creative and marketing automation teams to define user journey, ad copy and creation.

• Extract performance insights from campaign data, identifying relevant trends and recommendations, and implement best practices.

• Adhere to style guidelines and enable a consistent brand voice, while bringing forward new and innovative ideas.

• Act as a strategic marketing advisor to the business for both content and events, including guidance on social media and hybrid event formats

• Monitor and report on budgets, and ROI

• Demonstrate excellent project management skills, including extensive planning, stakeholder management and engagement

Skills and attributes for success

• Degree in Marketing, Business Administration or similar

• Adept at creating strategic, targeted and impactful go-to-market initiatives to commercialize services and solutions

• Ability to manage relationships with external agencies, effectively articulating business needs and KPIs to brief and engage with outside vendors

• Strong understanding of the Swiss market and target audiences (clients/prospects from Switzerland and international corporates)

• The skills to identify and track emerging trends, best practices, innovations, and new technologies to identify areas of opportunity

• Ability to work autonomously, when necessary, in a virtual work environment, while maintaining connectivity with your team and other members of the practice

• Strong stakeholder management and the ability to influence

• Fluent in German and English, preferably also French skills

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