EY Associate - Digital Channels Brand Marketing & Communications Zürich 

Switzerland, Zurich, Zurich 

518595862

implement content strategies on our social media platforms (mainly LinkedIn) and develop and monitor EY’s social media presence

• Help support to make sure that our social media content is meeting guidelines and no risky activities are executed via our firm account
• Advocate and advise on social media best practices and how to use different design elements to create effective, engaging user experiences
• Create high-quality, brand-compliant and engaging content that resonates with our target audience
• Review and proofread content and suggest how best to optimize for SEO performance
• Understand website taxonomy and ensure new content is tagged effectively via GDS resources
• Build the brand: support to bring our new claim in Switzerland alive via external digital channels and make clients aware of the benefits for them
• Challenge status quo and develop the best channel mix possible to achieve Marketing Influenced Opportunities
• Support stakeholders/marketers/GDS people (CH and EW) seeking to publish content on ey.com and other owned channels
• Act as the liaison between stakeholders and the page builder teams
• Ensure content published on ey.com and other channels is top quality
• Strategize and execute internal in-bound linking and calls-to-action on page, ensuring next-best actions are included and functional
• Review analytics to incorporate best practices and make recommendations for content optimization/development, impact and ROI

Skills and attributes for success

• A recognized diploma in Marketing orwork experience in a corporate marketing environment
• Excellent German and US English written and verbal communication skills
• Experience in content writing and editing for digital format
• A strong analytical mind and the ability to combine method and rigor
• A true teammate, willing to invest yourself in a team on the long run
• Ideally experience with reporting platforms including Adobe Analytics,andContent Management Systems, e.g. Adobe Experience Manager (AEM)

to find out more about our benefits and corporate social responsibility.

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