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Adidas BUSINESS ANALYST 
Netherlands, North Holland, Amsterdam 
341611600

06.04.2025

Purpose & Overall Relevance for the Organization:

  • Deliver cutting-edge analytics services to DTC and cross-functional stakeholders, enabling them to make fact-based decisions.

Key Responsibilities:

  1. FRS:
  • Lead and drive consistent sales reporting, data analysis and reporting programs.
  • Monitor and evaluate implementation of analytics toolset
  • Develop best practice guidance and provide them in your scope of responsibility to other stakeholders to maximize the use of analytics capabilities.
  • Establish and maintain customer sell out and inventory reporting, conducting quantitative product and sales analysis with Key Account monthly/quarterly meetings
  • Assist in the development of Key Account Plans and ensure high quality of quarterly reviews
  • Collate and Track Trade Spend across channel and by stores aligned to customer agreements
  • Assist Omni channel marketing with collation and analyses of product performance in FRS channel.
  • Support other business stakeholders and country/cluster as needed.
  1. ORT:
  • Own all the data in ORT channel; lead and drive consistent sales reporting, data analysis and reporting programs. Prepare weekly and monthly reports.
  • Interpret data, analyze results (KPIs; traffic, productivity, CR, NS, SM) and provide intelligent insights to the business; identify areas of opportunities and improvement
  • Maintain a dashboard/score card to assist with strategic decision making, clear recommendations based on data and trends.
  • Actively improving data management processes and insights
  • Assist Omni channel marketing with collation and analyses of products performance within ORT channel.
  • Campaign tracking and insights, learnings sharing
  • Work with DTC Lead to maximize sales and profitability within the channel.
  • Collate and Track Trade Spend across channel and by stores

Knowledge, Skills and Abilities:

  • High degree of commercial knowledge and business acumen
  • Operational experience in Customer Service, Sales, Fulfillment, Sales Coordination
  • Strong understanding of FRS and ORT processes and KPIs
  • Strong interpersonal skills (e.g. communication, negotiation)
  • Mental flexibility, initiative and determination
  • Advanced Microsoft Office and PowerBI skills
  • Fluent in English both verbally and written