SAP Marketing Execution Associate 

United States, New York, New York 

339095413

What you'll do

• Own the activation of the global paid media program for a specific solution area, by driving optimizations on both the SAP and agency side
• Be main point of contact for media agency interaction when it comes to activation and optimization of paid media campaigns
• Communicate data the agency needs - all campaign materials, content, TAL, etc in order to go live
• Manage changes to paid media plans (with agency)
• Identify paid media cookie pool and retargeting opportunities?
• Set up paid media tests/pilots, enable format testing, ad copy testing
• Manage campaign optimization based on performance analysis and increase campaign performance
• Optimize paid media customer journey cross channel within an always on campaign
• Manage stakeholder relationship and collect needed information to run paid media campaigns
• Brief and align with internal stakeholders in order to optimize leverage and impact of planned marketing activities
• Drive consistency and standardization with global stakeholders and channels experts
• Be responsible for the implementation of new processes and standardized ways of working
• Create performance reports

What you bring

• 2 years of experience in digital marketing with multiple tactics, paid & organic (focus paid media) with min. 1 year in marketing execution
• Experience in working for or at least with paid media/advertising agencies
• Knowledge of high-tech industry & SAP's audience
• Experience in designing integrated always on cross channel customer journeys
• Data driven digitial first mindset
• Strong in Paid Media Analytics and Project Management
• Skills to act as consultant and advisor to other stakeholders for digitial tactics & program
• Excellent organizational & planning skills
• Strong team player who loves to connect & collaborate
• Driver of trends & pilots
• Positive hands-on and pro-active attitude
• Excellent communication skills in English

We win with inclusion

Manhattan
New York City