Citi Group Senior Vice President Citi Ventures Marketing 

United States, California, San Francisco 

321878970

Responsibilities:

• Defining, managing and maintaining the Citi Ventures voice and editorial strategy
• Working with subject matter experts across CV, Citi, the CV portfolio and the innovation ecosystem to develop strategically aligned content
• Overseeing the end-to-end production of all CV content, including:
  • Writing and editing articles, video scripts, etc.
  • Sourcing images and developing graphics to visually represent key messages
  • Obtaining all necessary approvals prior to publication
  • Development, QA testing and publishing of content on key CV channels
• Managing MarComms contributors, including in-house and agency staff
• Producing CV’s monthly internal newsletter
• Managing and regularly updating CV’s internal and external websites
• Syndicating CV content through internal and external channels
• Analyzing content metrics and adapting strategy to maximize impact/drive desired outcomes
• Writing web copy, marketing emails, social media posts, etc.

Qualifications:

• Excellent writing and editing skills – recent work samples required
• 10+ years of experience writing, editing and producing thought leadership/journalistic content
• Tech-savviness, resourcefulness and grit needed to deliver against tight deadlines
• Flexibility to think strategically and implement tactically and to operate as a conduit between the startup ecosystem and large enterprises
• Ability to frame ideas for multiple audiences and “translate” technical topics into accessible language
• Proven ability to drive collaboration across functions to deliver business results
• Strong understanding of social media, content management and analytics
• Subject matter expertise in finance, fintech, and/or enterprise tech a bonus
• Should demonstrate a commitment to quality and attention to detail
• Excellent interpersonal relationships with ability to influence and negotiate with stakeholders
• Exceptional initiative, critical thinking and problem solving capabilities a must

Education:

• Bachelor’s/University degree or equivalent experience, potentially Masters degree

About Citi Ventures

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