PayPal Manager B2B Integrated Marketing 

United States, California, San Jose 

305799569

We are seeking an experienced and strategic B2B Integrated Marketing Manager to lead the planning, execution, and optimization of US - focused integrated marketing campaigns across the full funnel – from brand to demand. The ideal candidate has 7–10 years of experience in B2B marketing, with a proven track record of building measurable campaigns that drive pipeline growth and accelerate revenue across Enterprise and SMB product portfolio.This role requires a mix of strategic thinking, project management, cross-functional collaboration, and hands-on execution. You’ll partner closely with product marketing, sales, content, growth marketing, Events, operations, and global teams to deliver compelling, customer-centric campaigns that engage Enterprises and SMBs at every stage of their journey across channels.

Essential Responsibilities:

• Lead the development and execution of marketing strategies and campaigns
• Identify and recommend best practices for marketing processes and initiatives
• Analyze business trends to inform marketing decisions and strategies
• Collaborate with cross-functional teams to drive marketing projects and programs
• Monitor and evaluate the effectiveness of marketing activities
• Provide guidance and mentorship to junior marketing team members

Expected Qualifications:

• Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience.

Key Responsibilities

• U.S. Campaign Strategy & Development
  • Develop and execute integrated campaigns specifically tailored for the U.S. market across all channels including digital, email, events, social, and paid media.
  • Define U.S. campaign objectives, target segments, value propositions, and messaging.
  • Align campaign strategies with sales goals, product priorities and business OKRs, while ensuring consistency with global brand direction.
• Execution & Project Management
  • Lead planning and execution of U.S. campaign deliverables with cross-functional partners including Product Marketing and Growth Marketing.
  • Collaborate with global marketing teams to create scalable content that can be used globally.
  • Manage agency relationships and partner closely with agency on record to deliver.
• Performance Measurement & Optimization
  • Establish KPIs to track campaign performance, including awareness, engagement, pipeline, and revenue contribution.
  • Continuously optimize campaigns based on data and insights.
  • Partner with analytics and growth marketing to provide regular campaign reporting.
• Cross-Functional Collaboration
  • Partner with growth marketing & sales to ensure campaign alignment and effective lead follow-up.
  • Work with product marketing to ensure messaging resonates with audience personas and product value props.
  • Share U.S. campaign learnings and best practices with global teams to strengthen worldwide marketing efforts.

Qualifications

• 7–10 years of B2B campaign management or integrated marketing experience
• Proven track record of building integrated, multi-channel campaigns that deliver measurable results
• Strong Knowledge of U.S. digital advertising and paid media landscape.
• Strong storytelling and content collaboration skills
• Deep understanding of the Enterprise and SMB customer journey
• Knowledge of demand generation and account-based marketing (ABM).
• Experience collaborating with global marketing teams to create scalable campaigns that can be leveraged globally.
• Exceptional project management, organizational, and communication skills.
• Data-driven mindset with expertise in campaign measurement and optimization.

Preferred Skills

• Ability to thrive in ambiguity and adapt to evolving priorities in a fast-paced environment.
• Strong influencing skills to drive alignment and decision-making across cross-functional and global teams.
• Demonstrated ability to translate business goals into actionable marketing strategies with compelling narratives and measurable outcomes.
• Strategic thinker who can also roll up their sleeves to execute.
• Exceptional collaboration and communication skills, with the ability to build consensus and foster strong partnerships with cross-functional teams and senior leadership.
• Growth mindset and proactive problem-solving approach, with the confidence to push new ideas forward, drive innovation, and improve operational efficiency.

What We Offer

• The opportunity to shape and execute impactful U.S. marketing campaigns.
• A collaborative, innovative, and inclusive work environment.
• Competitive compensation, benefits, and professional development opportunities.

Travel Percent:

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .

The US national annual pay range for this role is $100,500 to $173,250

Our Benefits:

Any general requests for consideration of your skills, please