PayPal Sr Director B2B Integrated Global Marketing 

United States, New York, New York 

652264925

Essential Responsibilities:

• Develop and oversee comprehensive performance marketing strategies to achieve business growth and revenue goals
• Lead the execution of multi-channel digital marketing campaigns, including paid search, social, display, and programmatic advertising
• Define, monitor, and optimize performance metrics to ensure maximum ROI and campaign efficiency
• Collaborate with cross-functional teams to align performance marketing initiatives with broader business strategies
• Manage and allocate budgets effectively, identifying opportunities for cost-saving and scaling impact
• Drive innovation by implementing advanced testing frameworks, exploring emerging technologies, and adopting new channels
• Provide leadership and mentorship to the performance marketing team, fostering a culture of collaboration and continuous improvement
• Build and maintain relationships with external agencies and vendors to ensure best-in-class execution and results

Minimum Qualifications:

• Minimum of 18 years of relevant work experience and a Bachelor's degree or equivalent experience.

The Role: Senior Director, Integrated Global Marketing

Marketing, Paid Media, Growth, Events, and Regional Marketing.

You will be accountable for crafting and launchingthat increase awareness, drive consideration, fuel sales pipeline, and support segment-specific GTM efforts. You’ll also lead the internalthat creates thought leadership, solution stories, case studies, and testimonials that power education and conversion.

Global Campaign Strategy & Execution

• Design and deliver globally integrated campaigns that align to segment priorities (SMB, Mid-Market, Enterprise) and business objectives.

• Own the annual and quarterly campaign calendar , aligning product launches, growth priorities, partner programs, and major events.

• Translate positioning and strategy from PMM into compelling campaign narratives, CTAs, and channel plans.

• Oversee campaign performance measurement, aligning with growth and analytics teams on KPIs and marketing influence on pipeline and revenue.

Scalable Campaign Toolkits & Regional Activation

• Lead development of “Campaign in a Box” toolkits that regional marketers and sales teams can deploy and localize quickly.

• Ensure consistency of message and creative across regions while enabling speed and flexibility to respond to local market needs.

• Act as the central orchestrator between global and regional teams, removing bottlenecks and ensuring campaign execution at scale.

Partner Marketing & Ecosystem GTM

• Oversee execution of co-marketing programs with global e-commerce platforms and marketplace partners , designed to drive increased merchant attach and joint pipeline.

• Align closely with Sales, Channel Partnerships, and PMM to ensure partner campaigns reflect platform value and product differentiation.

Content Engine Leadership

• Lead a high-performing team (and agency network) that delivers full-funnel content across all stages, from awareness to adoption.

• Own development of thought leadership, case studies, solution briefs, social content, customer testimonials, and integrated content plays.

• Partner with PMM and Sales to ensure every asset serves a purpose across GTM, sales enablement, lifecycle marketing, and executive engagement.

• Integrate AI tools and performance data into content planning, testing, and optimization.

Cross-Functional Integration

• Collaborate deeply with Product Marketing, Growth Marketing, Events, Field Marketing, and Brand to align on priorities, timing, and delivery plans.

• Drive campaign cohesion across all surfaces , web, app, email, paid media, social, events, and partner channels.

• Serve as a strategic partner to Commercial leadership, ensuring marketing is embedded as a driver of pipeline and market impact.

What We're Looking For

• 18+ years of experience in global B2B marketing, integrated campaigns, and content strategy, ideally within fintech, SaaS, or platform-based ecosystems.

• Proven track record building and scaling campaign operations for a global, matrixed marketing organization.

• Deep experience creating content and marketing programs tailored to specific audience segments, buyer committees, and market stages.

• Strategic, systems-oriented thinker with a hands-on bias toward execution and operational excellence.

• Expert-level communicator with strong executive presence and storytelling instincts.

• Experience leading marketing programs in two-sided marketplaces , especially where partner and co-marketing are key levers for growth.

• Mastery of funnel performance measurement, campaign attribution, and content influence on revenue.

Why This Role Matters

This is one of the most important roles in PayPal’s new B2B marketing organization. You will define how we engage our merchants, partners, and platform audiences across regions, products, and moments in time. You will unify storytelling, GTM execution, and market activation under one strategic vision that can scale across the globe.

Travel Percent:

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .

The US national annual pay range for this role is $188,000 to $323,950

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