Netflix Manager Performance Marketing 

United States, California, Los Angeles 

302993462

Key Responsibilities:

• Own, execute, and regularly optimize performance marketing campaigns across all paid channels.

• Deliver strong business impact (e.g. revenue, growth, and ROAS) across all key markets, contributing to Netflix's membership growth goals.

• Lead the end-to-end project management for performance marketing campaigns, including managing timelines, deliverables, and communications to stakeholders.

• Manage relationships with regional stakeholders, providing a best-in-class partnership. Operationalize the foundational framework needed to enable locally led user acquisition activities.

• Partner with Brand, Product Marketing, Consumer Insights, and Country Marketers to ensure the delivery of high-quality, legally-compliant creative to potential members. Project manage the ideation, conceptualization, and final delivery of creative assets, value propositions, and ad copy, all optimized for conversion.

• Collaborate with Business Operations to develop a test-and-learn agenda aimed at unlocking new channels and scaling user acquisition activities. Assist in translating campaign/test results into clear, concise, visual, and exec-friendly memos and decks.

• Be a thought partner to a broad set of cross-functional partners, including Business Operations, Data Science, and Engineering, on key web and mobile solutions for optimal measurement needs.

• Streamline ad operations, including partnering with platform reps to set up campaigns, upload creative into the platforms, build and QA ads, and set the ads live.

• Maintain and enhance Netflix's relationships with user acquisition partners, unlocking additional value and opportunities.

Requirements:

• +7 years of implementing successful customer acquisition strategies and managing KPIs in the entertainment industry or other fast-paced subscription-led businesses.

• Experience building up performance marketing verticals from scratch, comfortable balancing effort vs reward to prioritize more impactful returns.

• Resourceful, endlessly curious, and has a high comfort level independently project managing complex initiatives with many moving parts and stakeholders.

• In-depth understanding of user acquisition algorithms, incremental-based KPIs, and marketing technology (conversion APIs, mobile measurement partners, etc.)

• Comfortable building campaigns and ads in platforms’ “Ads Manager” tools for businesses (e.g. Meta, Google, and TikTok Ads Manager).

• Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams.

• Analytical with an ability to craft a clear and concise data-driven narrative.

• High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.

• Strong level of ownership, accountability & ability to manage multiple stakeholders across different projects.

• Respect, understanding, and enthusiasm for Netflix culture.