Netflix Associate Performance Marketing - Games 

United States, California, Los Angeles 

692770486

Key Responsibilities:

• Own and execute each game’s user acquisition strategy across all paid channels, ensuring alignment with ASO and Netflix Games' top-level marketing strategy.

• Contribute to Netflix's growth in gaming by delivering incremental installs, user engagement, and subscriptions tied to high-priority games.

• Lead the end-to-end project management for games performance marketing campaigns, including managing timelines, deliverables, and communications to stakeholders.

• Partner with Business Operations and Data Science & Engineering (DSE) to develop, iterate, and execute a Return on Ad Spend (ROAS) model specifically for games.

• Evaluate and report on key performance metrics, optimizing strategies and tactics accordingly.

• Serve as a mobile measurement expert with a comprehensive understanding of mobile measurement partners such as AppsFlyer.

• Future-proof the mobile user acquisition strategy by being at the forefront of privacy-first solutions, including Apple SKAdNetwork and Google Privacy Sandbox.

• Manage relationships with stakeholders across game studios and regional teams, providing best-in-class partnerships.

• Partner with brand and creative strategists to ensure the delivery of high-quality impressions of games to potential members.

• Maintain and enhance Netflix's relationships with user acquisition partners, unlocking additional value and opportunities.

Requirements:

• 5+ years implementing successful user acquisition strategies and managing KPIs in the gaming industry or other entertainment verticals.

• In-depth understanding of user acquisition algorithms, incremental-based KPIs, and creative best practices.

• Comfortable building campaigns and ads in platforms’ “Ads Manager” tools for businesses (e.g. Meta, Google, and TikTok Ads Manager).

• Experience working with mobile measurement partners is a must. Additional web-first MarTech experience a bonus e.g. CAPI.

• Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams.

• Analytical with an ability to craft a clear and concise data-driven narrative.

• High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.

• Strong level of ownership, accountability & ability to manage multiple stakeholders across different projects.

• Respect, understanding, and enthusiasm for Netflix culture.