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Payoneer Marketing Operations Manager 
Argentina, Autonomous City of Buenos Aires, Buenos Aires 
290304134

08.08.2024

What you’ll do:

  • Manage end-to-end workflow processes for marketing campaigns, from conceptualization to execution, ensuring timely delivery and adherence to deadlines
  • Establish and maintain scalable marketing operations processes that ensure best practices in campaign and lead management
  • Develop and analyze multi-touch attribution dashboards on marketing sourced/influenced pipeline to optimize marketing performance and budget investment across all acquisition channels
  • Work cross-functionally with Life Cycle Marketing, Sales Ops, Analytics and Data to develop a holistic view of our revenue funnel from first touch through to closed won with clear attribution of marketing ROI
  • Ensure our systems and processes are set up to ensure we are collecting the right data in the right way at the right time
  • Develop global processes to manage database hygiene and optimization and partner with Sales Ops, CRM and Digital Marketing to improve gaps in data health
  • Understand the customer journey, lead flows and routing through our systems and oversee the buildout, enrichment, and assignment of leads
  • Develop and maintain HTML email templates for various marketing campaigns, ensuring consistency in design and brand identity
  • Collaborate with cross-functional teams to gather requirements, establish project timelines, and allocate resources effectively
  • Implement marketing automation tools and processes to streamline repetitive tasks and improve operational efficiency
  • Monitor and analyze campaign performance metrics, providing insights and recommendations for further testing and optimization
  • Maintain a deep understanding of industry best practices and emerging trends in marketing, workflow management, and marketing automation
  • Act as a liaison between Marketing, Revenue Operations, and other departments to ensure alignment and effective communication
  • Train and mentor team members on HTML coding, workflow management tools, and automation platforms

What we’re looking for:

  • Bachelor’s degree in Marketing, Business, or related field
  • Strong project management skills with the ability to manage multiple projects simultaneously
  • Proficiency in marketing automation platforms such as Braze, Marketo, or Pardot
  • Excellent analytical skills with the ability to interpret data and drive actionable insights
  • Proven experience in HTML coding and the creation of responsive email templates
  • Effective communication and interpersonal skills, with the ability to collaborate with cross-functional team
  • Detail-oriented mindset with a focus on delivering high-quality work within established timelines
  • Ability to understand business requirements and deliver solutions that balance business needs and system maintainability
  • Analytical and quantitative problem-solving skills and the ability to communicate complex ideas effectively when creating reports or dashboards
  • Strong interpersonal skills and ability to earn trust and respect from peers
  • High enthusiasm and motivation to work within a fast-paced, international environment
  • Positive disposition with high energy, self-directed team player

Not a must, but a great advantage:

  • Accreditations in Marketo, Braze or similar
  • Prior experience in a similar role within the finance industry is preferred but not required
  • Relevant certifications in marketing automation or project management would be a plus