Manage end-to-end workflow processes for marketing campaigns, from conceptualization to execution, ensuring timely delivery and adherence to deadlines
Establish and maintain scalable marketing operations processes that ensure best practices in campaign and lead management
Develop and analyze multi-touch attribution dashboards on marketing sourced/influenced pipeline to optimize marketing performance and budget investment across all acquisition channels
Work cross-functionally with Life Cycle Marketing, Sales Ops, Analytics and Data to develop a holistic view of our revenue funnel from first touch through to closed won with clear attribution of marketing ROI
Ensure our systems and processes are set up to ensure we are collecting the right data in the right way at the right time
Develop global processes to manage database hygiene and optimization and partner with Sales Ops, CRM and Digital Marketing to improve gaps in data health
Understand the customer journey, lead flows and routing through our systems and oversee the buildout, enrichment, and assignment of leads
Develop and maintain HTML email templates for various marketing campaigns, ensuring consistency in design and brand identity
Collaborate with cross-functional teams to gather requirements, establish project timelines, and allocate resources effectively
Implement marketing automation tools and processes to streamline repetitive tasks and improve operational efficiency
Monitor and analyze campaign performance metrics, providing insights and recommendations for further testing and optimization
Maintain a deep understanding of industry best practices and emerging trends in marketing, workflow management, and marketing automation
Act as a liaison between Marketing, Revenue Operations, and other departments to ensure alignment and effective communication
Train and mentor team members on HTML coding, workflow management tools, and automation platforms
What we’re looking for:
Bachelor’s degree in Marketing, Business, or related field
Strong project management skills with the ability to manage multiple projects simultaneously
Proficiency in marketing automation platforms such as Braze, Marketo, or Pardot
Excellent analytical skills with the ability to interpret data and drive actionable insights
Proven experience in HTML coding and the creation of responsive email templates
Effective communication and interpersonal skills, with the ability to collaborate with cross-functional team
Detail-oriented mindset with a focus on delivering high-quality work within established timelines
Ability to understand business requirements and deliver solutions that balance business needs and system maintainability
Analytical and quantitative problem-solving skills and the ability to communicate complex ideas effectively when creating reports or dashboards
Strong interpersonal skills and ability to earn trust and respect from peers
High enthusiasm and motivation to work within a fast-paced, international environment
Positive disposition with high energy, self-directed team player
Not a must, but a great advantage:
Accreditations in Marketo, Braze or similar
Prior experience in a similar role within the finance industry is preferred but not required
Relevant certifications in marketing automation or project management would be a plus