Payoneer Marketing Operations Manager 

Argentina, Autonomous City of Buenos Aires, Buenos Aires 

290304134

What you’ll do:

• Manage end-to-end workflow processes for marketing campaigns, from conceptualization to execution, ensuring timely delivery and adherence to deadlines
• Establish and maintain scalable marketing operations processes that ensure best practices in campaign and lead management
• Develop and analyze multi-touch attribution dashboards on marketing sourced/influenced pipeline to optimize marketing performance and budget investment across all acquisition channels
• Work cross-functionally with Life Cycle Marketing, Sales Ops, Analytics and Data to develop a holistic view of our revenue funnel from first touch through to closed won with clear attribution of marketing ROI
• Ensure our systems and processes are set up to ensure we are collecting the right data in the right way at the right time
• Develop global processes to manage database hygiene and optimization and partner with Sales Ops, CRM and Digital Marketing to improve gaps in data health
• Understand the customer journey, lead flows and routing through our systems and oversee the buildout, enrichment, and assignment of leads
• Develop and maintain HTML email templates for various marketing campaigns, ensuring consistency in design and brand identity
• Collaborate with cross-functional teams to gather requirements, establish project timelines, and allocate resources effectively
• Implement marketing automation tools and processes to streamline repetitive tasks and improve operational efficiency
• Monitor and analyze campaign performance metrics, providing insights and recommendations for further testing and optimization
• Maintain a deep understanding of industry best practices and emerging trends in marketing, workflow management, and marketing automation
• Act as a liaison between Marketing, Revenue Operations, and other departments to ensure alignment and effective communication
• Train and mentor team members on HTML coding, workflow management tools, and automation platforms

What we’re looking for:

• Bachelor’s degree in Marketing, Business, or related field
• Strong project management skills with the ability to manage multiple projects simultaneously
• Proficiency in marketing automation platforms such as Braze, Marketo, or Pardot
• Excellent analytical skills with the ability to interpret data and drive actionable insights
• Proven experience in HTML coding and the creation of responsive email templates
• Effective communication and interpersonal skills, with the ability to collaborate with cross-functional team
• Detail-oriented mindset with a focus on delivering high-quality work within established timelines
• Ability to understand business requirements and deliver solutions that balance business needs and system maintainability
• Analytical and quantitative problem-solving skills and the ability to communicate complex ideas effectively when creating reports or dashboards
• Strong interpersonal skills and ability to earn trust and respect from peers
• High enthusiasm and motivation to work within a fast-paced, international environment
• Positive disposition with high energy, self-directed team player

Not a must, but a great advantage:

• Accreditations in Marketo, Braze or similar
• Prior experience in a similar role within the finance industry is preferred but not required
• Relevant certifications in marketing automation or project management would be a plus