Capital One Principal Associate Market Research 

United States, Virginia, Arlington 

266874729

Principal Associate, Market Research

What you’ll do

• Lead the execution of market research projects, leading all project logistics and planning, and coordination with internal and external partners/vendors

• Lead the analysis and reporting of market research projects, conducting analyses, writing reports, and presenting insights, influencing others through storytelling and impactful insights that drive discussion and business action

• Lead the design of market research projects, deciding on appropriate research methodologies, drafting research briefs, assessing pricing and feasibility, and securing internal approvals

• Deliver actionable insights utilizing a variety of brand measurement sources, including brand health trackers, creative/advertising pre-testing, in-market advertising and media effectiveness studies, and ad-hoc custom qualitative and quantitative studies

• Leverage data and insights across a variety of primary, secondary and syndicated sources to bolster insights and recommendations delivered to internal partners

• Provide ongoing consumer research expertise and consultation to internal partners and senior leaders in support of marketing strategy decisions

• Contribute and continually update your knowledge of evidence-based marketing to refine Capital One’s brand strategy and measurement approaches

You want to be an EVIDENCE-BASED MARKETER.

• Your curiosity is endless. There’s always something else to learn

• You’re flexible and not afraid of change—in fact you welcome the challenge

• You share your point of view, but seek out what might be missing and listen

• You have big ideas and know the best ones are driven by proof, persistence and patience

• You’re a storyteller. You simplify the complex and compel your audience to act

• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you

• You care—about the work, your team and the customers you serve

Basic Qualifications

• Bachelor’s Degree or military experience

• At least 5 years of experience in a primary market research role on either the supplier side or client side within the marketing research profession (planning and executing studies)

Preferred Qualifications

• At least 7 years of experience in a primary market research role on either the supplier side or client side

• Experience leading brand health research and advertising and media effectiveness research focused on marketing communications and business results, ideally in the financial services industry with B2B and B2C audiences

• Experience working with analytical tools such as Python, R, SAS, SPSS, SQL, Q or similar tools

• Ability to travel within North America

Sales Territory: $106,700 - $121,700 for Principal Associate, Market Research Richmond, VA: $106,700 - $121,700 for Principal Associate, Market Research New York, NY: $128,000 - $146,100 for Principal Associate, Market Research McLean, VA: $117,300 - $133,900 for Principal Associate, Market ResearchThis role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.