Microsoft Consumer Channel & Partner Marketing Lead Americas Gaming 

United States, Washington 

258009657

As theyou will be accountable to plan and execute consumer-centric, omni-channel marketing with partners that is aligned to global priorities, functional expertise and local market insights with the goal of driving conversion, sell-through and ROI for our Gaming Consumer Solution Area.

Required/Minimum Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Public Relations or related field AND 7+ years digital, retail, channel marketing, marketing, retail sales, or commercial sales experience
  • OR equivalent experience.
• 7+ years' digital, channel marketing, marketing, category experience, or retail sales.
• 4+ years people management experience.

Additional or Preferred Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Public Relations or related field AND 9+ years digital, retail, channel marketing, marketing, retail sales, or commercial sales experience
  • OR Master's Degree in Business Administration, or related field AND 7+ years Digital, Retail, Channel Marketing, Marketing, Retail Sales, or commercial sales experience
  • OR equivalent experience.
• 9+ years of Gaming industry experience preferably in the retail space with experience managing multiple product categories and a complex sales motion.
• 5+ years project leadership/generic management experience.
• Business and financial acumen. Experience in P&L management and specifically return on marketing investment. Experience in managing suppliers, working across business functions and entrepreneurial flexibility to support trends, market dynamics and new channels.
• Ability to engage and influence at executive levels – executive presence and cross-functional collaborator.
• Passion for Gaming, and for acting as a cultural ambassador for Gaming, making deep connections with fans and gaming communities across the region.
• Experience working across Americas markets preferably with key retailers, etailers and distributors and direct experience interfacing with partners and a proven track record delivering growth/performance metrics.
• Understand the omnichannel buying journey, well-versed in sales channels, commerce platforms. Expertise landing and coordinating cross-discipline marketing programs and sales programs.
• Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness and analytics/insights.
• Demonstrated presentation skills to groups of all sizes and levels and a successful track record of sales and negotiation skills.
• Experience managing ambiguity and rapid change – demonstrate agility and risk-taking and proven track record managing and developming high-performance, diverse, cross-cultural and hybrid teams.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

Microsoft will accept applications for the role until February 13, 2025.

People Management

• Managers deliver success through empowerment and accountability by modeling, coaching, and caring.
• Model - Live our culture; Embody our values; Practice our leadership principles.
• Coach - Define team objectives and outcomes; Enable success across boundaries; Help the team adapt and learn.
• Care - Attract and retain great people; Know each individual’s capabilities and aspirations; Invest in the growth of others.

Compliance

• Acts as an active member of a larger compliance committee within Microsoft by driving and maintaining a culture of compliance, as well as by ensuring privacy, brand, financial, Corporate, External and Legal Affairs (CELA), and Human Resources (HR) compliance of products, processes, and policies are followed internally and externally.
• Ensures partner compliance is followed across channels by communicating compliance-related policies and standards to partners and accounts. Leads and designs training sessions to educate partners and team members on compliance (e.g., acceptable spending), as well as manager-level training or requirements to facilitate compliance learning.

External Partner Management

• Drives and engages trusted executive-level partner relationships in order to work towards mutual business objectives and alignment to partner's priorities to establish trust and credibility.
• Advises and aligns partners on best practices as a subject matter and industry expert. Engages with, identifies, and influences key executive-level external partner stakeholders decision-makers on different teams.

Consumer and Partner Marketing Execution

• Partner with world wide Consumer Channel & Partner Marketing (CCPM) and other Regional leads to measure and articulate ROI and value of thru partner marketing executions and investments against business outcomes aligned to MSFT Gaming strategies.
• Drive partner planning and investment strategy leading to Partner Marketing Plans to maximize reach and effectiveness across our retail and distribution partners.
• Localize global strategy to territories and global retail partners, driving adoption and usage of global tools, programs and playbooks.
• Assess partner capabilities to maximize opportunities and create joint value.
• Activate partner marketing principles to co-create targeted marketing campaigns with partners to support our lines of business, establishing clear KPIs and marketing value.
• Coordinate with International Gaming marketing teams across the organization to ensure effectiveness in thru the line planning.

Omnichannel Strategy

• Influence conversion in-store and online through seamless and connected shopper journeys.
• Land best-in-class product launches, key seasonal initiatives and sustain marketing.
• Develop co-marketing opportunities and plans with retail, distribtuor and telco and partners.
• Collect and identify test and learn opportunities for consideration worldwide.
• Activate ecommerce sales motions through digital marketing excellence, mobile-first executions and social commerce.

Team Growth & Development

• Actively participate in functional communities, ensuring effective communication and clarity.
• Attract, build and retain a high-performing, diverse team.
• Inspire people to do their best work and ensure the growth in the team skills and capabilities.