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This position can be based in London or Madrid.Key job responsibilities
• Deliver against an annual forecast of Prime and Prime Video subscriptions driven by partners in the region.
• Collaborating internally and working across cross-functional teams to deliver best in class campaign opportunities and assets for our partners across Prime, Prime Video, and Amazon Music Unlimited.
• Working closely with partners in Spain and Portugal to understand their customers, how their business operates, their goals and their approach to marketing and content, and owning the end-to-end delivery of all partner launches and subsequent growth marketing efforts to drive signups to our subscription services post-launch.
• Leading, implementing and launching partner campaign with the North Star to deliver best-in-class creative excellence that represents both Prime brand and Fuse offer awareness through a partner.
• Diving deep into the data to understand insights and learnings, that in turn drive business planning. Lead performance for partners in your region. Share market intelligence and insights with stakeholders and other teammates.
• Manage end-to-end ideation, execution, and analysis/reporting on campaigns including work-back-schedules, stakeholder approvals, asset/content set-up, and subsequent launch.
• Develop efficient, scalable mechanisms that ensure operational efficiency of the team and acquisition impact.
• Creating ongoing marketing programs and propositions for key partners to market our services, and drive customer engagement and retention.
• Continually optimizing partnerships from launch through to ongoing sustaining efforts to maximize offer discoverability, frequency in comms, and SOV.
• Diving deep on the customer journey to deliver a great experience and great results.
• Leading, influencing, and executing integrated go-to-market plans with multiple partners in different business verticals and across relevant internal teams.
• Building ongoing communication channels with and through partners.• Experimenting with new ways to drive partnership success.
•Functioning at a global level, sharing best practices, and helping scaling programs or campaigns that benefit all partners WW.A day in the life
• Partner Growth Managers are partner-facing, with extensive cross-functional internal and external stakeholder relationship management. PGMs will own:
• Customer understanding and segmentation planning,
• Planning and executing marketing campaigns/initiatives with 3Ps to maximize short and medium-term performance;
• Identifying, tracking and reporting on actionable insights and learnings on partner and campaign performance regularly;
• Working with Business Development (BD) on negotiations for marketing commitments and contract compliance;
• Leading partner negotiations for and execution of complex promotional/marketing initiatives e.g., large-scale 360 marketing programs which include deliverables from both partner and Amazon (such as co-funding or onsite placements and sales rep incentive plans) and;
• Collaborating with central marketing and tech teams to prioritize and deliver various solutions including automation and CX enhancement initiatives.
• Extensive marketing experience in B2B2C partner-focused growth marketing across different industries such as: mobile, telecommunications, retail, financial institutions, film, media, music, television or gaming.
• Ability to view partners as customers, focusing on their needs and goals, and driving great programs for customers that drive great results for partners.
• Ability to create innovative new programs around entertainment and shopping seasonalities that generate results.
• Relentless focus on data to make decisions and drive results, able to identify actionable learnings that explain/drive results.
• Ability to analyse and dive deep on end-to-end CX flows to improve customer experience.
• Proven ability to communicate effectively with senior management both internally and externally.
• Proven ability to manage complex, multi-partner relationships/projects.
• Strong bias for action and ownership, and ability to work independently toward stated goals with minimal oversight.
• A passion for managing details to optimize programs, tools, and creative. Attention to details to continuously raise the bar.
• Demonstrated track record in developing, implementing and optimizing multi-channel, integrated marketing campaigns that focus on growth/performance marketing.
• Excellent written communications and business case writing skills.
• Must be willing to travel.
• Fluency of Spanish and English.
• Relevant work experience in owning partner growth for Spain and Portugal within the mobile/telecom industry, subscriptions, and/or entertainment, financial institutions and sponsorships.
• Experience in global and/or centralized marketing leadership teams.
• A passion for video content (film and television) a plus.
• Demonstrated ability to create innovative new programs around entertainment content that generate results.
• Experience working across countries in Europe.
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