Airbnb Senior Growth Marketing Manager EMEA SEM 

United Kingdom 

109565978

A Typical Day:

• Own the optimization and management of our paid search program across Google and Bing for your region, including structure & targeting improvements, keyword expansion, landing page testing and improvement of bid management processes.
• Develop an effective optimization process to quickly identify and respond to changes in performance.
• Proactively find new opportunities for growth and efficiency gains.
• Pull and analyze reports to extract insights and transform those insights into actionable changes that will accelerate performance.
• Research and leverage SEM industry trends and competitive analysis to inform marketing strategies.
• Coordinate closely with teammates, sharing learnings regularly and applying proven tactics across the SEM program.
• Communicate with the Growth Marketing Leadership Team - sharing performance, insights and new opportunities.
• Work closely with our regional partners to fully support regional goals.

Your Expertise:

• 8+ years of relevant experience working at an in-house growth marketing team
• Great interest in, and a proven track record of owning growth marketing channels, preferably SEM
• A strong analytical mindset with the ability to connect data to creativity
• Collaborative in approach and empathetic in nature
• Strong written and verbal communication, able to translate technical concepts into easy to digest information
• Organized and with attention to detail
• Proactive desire to understand and take pride in how your work contributes to the bigger picture

Offices: United Kingdom