Capital One Senior Manager Brand Strategy Governance - Cafe Engagement 

United States, Virginia, Richmond 

236908049

Senior Manager, Brand Strategy and Governance - Cafe Engagement

Sr. Manager, Brand Strategy and Governance, Cafe Engagement

In this newly created role, the Sr. Manager of Brand Engagement Strategy and Governance will partner with regional Cafe Hospitality and Engagement teams as they develop well-managed national and local event and sponsorship strategies. This experienced marketing strategist with a risk management instinct, will help the Cafe brand grow while also expertly mitigating and managing the risk that can be associated with executing a wide array of experiential activations.

Responsibilities

• Partner with Cafe Hospitality & Engagement Team leadership and the risk management community to collaboratively develop impactful experiential, social and community-based sponsorship activation strategies that meet business objectives

• Review, assess for strategic fit and risk, and approve newly proposed activations as part of a well-managed governance process

• Lead creation of education and training materials to help ensure national strategies are consistently well-managed and associates across the Cafe network have the context and support they need to deliver a world-class experience at a local level

• Be a dot-connector, serving as a knowledge expert and bridge between Cafe Engagement teams and a variety of specialized subject matter experts within the Brand department

• Spearhead periodic communications and reporting to drive visibility to cafe engagement plans and outcomes

• Lead and support, as part of an extended team, localized experiential strategies and their accompanying collateral, ensuring all tactics are on strategy, on-brand and consistently well-managed
  

The person will bring with them:

• A consumer-driven, customer-need focused mindset

• Brand-management experience in a larger scale retail or hospitality brand organization

• Strong communication, interpersonal and people skills

• Strong understanding of navigating and mitigating risk within the contemporary social-media landscape

• Proven ability to autonomously manage multiple projects simultaneously

Basic Qualifications

• Bachelor’s Degree or Military Experience

• At least 6 years of marketing or communications experience in a highly regulated industry

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications or Hospitality related field

• 5+ years of experience in management within a national brick & mortal retail business

• Experiencing managing experiential social media and content marketing activations in conjunction with sponsored partners

Sales Territory: $155,300 - $177,200 for Sr. Manager, Marketing McLean, VA: $170,800 - $194,900 for Sr. Manager, Marketing Richmond, VA: $155,300 - $177,200 for Sr. Manager, Marketing New York, NY: $186,300 - $212,700 for Sr. Manager, MarketingThis role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.