Your responsibilities will include:
- Oversee portfolio strategy, messaging, customer segmentation, and market perception tracking to ensure consistent, differentiated branding and drive franchise performance.
- Ensure that brand hierarchy, relationships, and nomenclature of products within EP are well-defined and support overall EP commercial goals, as well as anticipated future needs.
- Stay informed about market trends, consumer insights, and competitive landscapes to inform brand strategies.
- Partner with regional and global marketing teams to adapt brand strategies for local markets, while maintaining strong alignment across geographies.
- Identify portfolio marketing opportunities and lead cross-functional collaboration to ensure strategic alignment on priorities with business objectives, product teams, and local market needs.
- Lead scalable process development to enhance consistency, efficiency, and impact across EP Solutions, including integration and rebranding efforts, portfolio strategy refinement, market research efforts, and cross-functional collaboration.
- Partner on content strategy and development for campaigns, conferences, sales tools, and customer engagements, ensuring alignment with business goals and consistency across promotional, educational, and KOL channels through integrated cross-functional planning.
- Lead strategic activation initiatives to deliver clear, timely, and impactful communications across internal and external channels.
- Collaborate with US and global events teams to shape Boston Scientific’s EP presence at meetings and events, identifying opportunities for cross-franchise partnership and strategic engagement with EP customer bases.
Support field activation by developing tools, messaging, and strategies that enable sales teams to effectively communicate EP Solutions value and drive customer engagement.
Build strong relationships with field team and key customers to gather insights to inform strategy.
Required Qualifications
- Bachelor’s degree in marketing, communications, or healthcare
- 5+ years of experience in product management, marketing, or commercial enablement roles.
- Proven success in leading cross-functional initiatives in a matrixed organization.
- Strong strategic thinking, communication (written and verbal), and stakeholder engagement skills.
- Experience with campaign planning, content development, and performance tracking.
- Familiarity with healthcare, medical devices, or life sciences industries preferred.
- Ability to travel up to 10-20% of the time, to include international travel.
Preferred qualifications:
- Advanced degree (such as MBA)
- Experience with electrophysiology products and customers
Compensation fornon-exempt (hourly), non-sales rolesmay also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).
Compensation forexempt, non-sales rolesmay also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).
For MA positions:It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.
Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.